Latest Plastic Surgeon Website Overhaul Project

/Latest Plastic Surgeon Website Overhaul Project

Latest Plastic Surgeon Website Overhaul Project

We’ve recently completed a cosmetic surgeon website re-design. Dr. Andrew Barnett is a board-certified plastic surgeon with locations in both Walnut Creek and San Francisco, CA.

Dr. Barnett came to Turbo in the Fall of 2017 in need of marketing help, but before we wanted to start on the marketing we needed to improve his website, which needed a facelift. The old website was missing a lot of content, lacked calls to action, and simply looked outdated.

Our goal was to up re-design the website to give it a more modern look, improve the procedure page layout, improve the navigation, and improve the mobile interface. You can click here to visit the new website. Here are some of the features of the new website, which we developed on WordPress:

  • fully custom design
  • fully “responsive” layout with “sticky” mobile calls to action
  • parallax page components
  • improved navigation
  • Turbo photo gallery
  • social media integration
  • full search engine optimization
  • blog integration
  • web forms for improved lead generation
  • fully secured via SSL

You can see the difference in the before and afters below, although it’s harder to tell some of the improvements without scrolling through the site. The old website was more boxed in, with no way for patients to directly click to a procedure page. It also lacked a sticky header on desktop, so when you scrolled down you wouldn’t have easy access to the menu. On the new home page we improved the featured where you can find a procedure by body area, seen in the “after” photo below (on the right)…

Tap or click to enlarge image

The navigation on the old website also needed a lot of work. Our goal was to make it easier for patients to navigate to specific treatment pages with ease. This was accomplished in part by using a dynamic home page banner, but also through the updated navigation, seen below (old website on top and new on bottom)…

Tap or click to enlarge image

As mentioned above, many of the inner (procedure) pages were missing, but those that existed on the old website were very text-heavy, lacked social proof, and had little to no SEO. We also added relevant links to the top banner, so patients can quickly jump to other related procedure pages. You can see the transformation from the old inner page layout to the new below…

Tap or click to enlarge image

Our goal with the mobile responsiveness of the new site was to improve user-friendliness and calls to action. The old site (visible on the left side of the new site screenshots below) had components that were not mobile-responsive (the banners), an outdated menu, and no easy way to call or leave information. We added a “sticky” footer, with one-touch buttons to call, email, view the gallery, and find directions. We also improved the menu at the top. Overall, you’ll see each of the on-page elements, including images, “respond” well based on screen size…

Tap or click to enlarge image

If you’d like to see a breakdown of all our most recent projects click here, or you can check out our portfolio of website work here. If you’d like to learn more about WordPress conversions, or re-designing your existing website, then send Turbo a note here. You can also reach us directly at 877-673-7096 x2.

By |2017-12-27T10:20:21+00:00December 8th, 2017|Turbo Projects, Web Development|0 Comments

About the Author:

Tom joined Matt in 2010, helping co-found Turbo Medical Marketing. As COO, Tom oversees all production and works directly with both the executive team and the Account Managers. Tom has helped to formulate systems and processes for sales, business development, internal marketing, service offerings, client intake, and employee hiring and training. You can get a sense of Tom's marketing knowledge, as well as pick up some marketing tips and insights, by checking out the Turbo blog that he contributes to weekly. Tom has also spoken at several aesthetic conferences in the past about topics ranging plastic surgery technology to mobile marketing. Tom received his B.A. in Business Management Economics from the University of California at Santa Cruz. He is a former collegiate rugby player and he enjoys golfing, snowboarding, hiking, and playing with his dog Yogi in his spare time. He's also a mentor with the Big Brothers, Big Sisters program in Charleston. Tom lives with his wife Lindsay in Mt. Pleasant, SC.

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