The Latest Plastic Surgery Website Upgrade

/The Latest Plastic Surgery Website Upgrade

The Latest Plastic Surgery Website Upgrade

We’re excited to finish yet another plastic surgery website re-design project for El Paso Cosmetic Surgery. Located in El Paso, TX, the practice offers both surgical and med spa procedures, conveniently in two unique locations. The practice is lead by Dr. Ozan Sozer, a board-certified surgeon.

The project started as a website takeover, focusing on design tweaks to help with lead generation, but it evolved into a full-blown re-design. We kept the color scheme and the branding elements the same, but our goal was to modernize the look and feel, open up the site, improve the navigation, and upgrade the mobile responsiveness.

Here are some of the features of the new website:

  • customize the design with improved imagery, cleaner content, and a more modern layout
  • fully “responsive” design with “sticky” mobile calls to action
  • improved navigation for seamlessly accessing individual pages
  • Turbo photo gallery (still in progress)
  • social media integration
  • full search engine optimization
  • blog integration
  • web forms for improved lead generation

You can see the difference in the before and afters below. The website went from looking  outdated and disorganized to a more modern, refined, and clean look & feel. Most importantly, the site is much easier to navigate and it’s now configured for maximum lead generation. You can check out a live version of the website here.

Notice the improvement in the home page design and navigation, as well as the improvement in the inner page layout…


Old home page vs. new home page


Improvements in the drop drop menu organization

Old vs. new improvements in inner pages and sidebar



Old vs. new improvements in the drop drop menu organization

On mobile, you’ll also notice improvements in the layout, with less clutter, an improved menu, as well as the sticky footer will calls to action…


Old mobile home page vs. new mobile home page


Old mobile menu vs. new mobile menu

Old mobile menu vs. new mobile menu

If you’d like see a rundown of all our most recent projects click here, or you can check out our portfolio of website work here. If you’d like to learn more about WordPress conversions, or re-developing your existing website, then send Turbo a note here. You can also reach us directly at 877-673-7096 x2.

By |2016-12-23T12:42:15+00:00October 14th, 2016|Cosmetic Surgeon Marketing, Turbo Projects, Web Development|0 Comments

About the Author:

Tom joined Matt in 2010, helping co-found Turbo Medical Marketing. As COO, Tom oversees all production and works directly with both the executive team and the Account Managers. Tom has helped to formulate systems and processes for sales, business development, internal marketing, service offerings, client intake, and employee hiring and training. You can get a sense of Tom's marketing knowledge, as well as pick up some marketing tips and insights, by checking out the Turbo blog that he contributes to weekly. Tom has also spoken at several aesthetic conferences in the past about topics ranging plastic surgery technology to mobile marketing. Tom received his B.A. in Business Management Economics from the University of California at Santa Cruz. He is a former collegiate rugby player and he enjoys golfing, snowboarding, hiking, and playing with his dog Yogi in his spare time. He's also a mentor with the Big Brothers, Big Sisters program in Charleston. Tom lives with his wife Lindsay in Mt. Pleasant, SC.

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