We’ve recently completed a website re-design for our client Correa Plastic Surgery. Lead by board-certified plastic surgeon Bryan Correa, MD, the practice is located in The Woodlands, TX, just outside of Houston.
Turbo has worked with Dr. Correa and his practice for several years, but Dr. Correa was ready for a redesign and some rebranding. He wanted to add some color to the site, moving away from the darker tones that his original branding displayed. The site also needed an all-around update to give it a fresh, modern look.
Our goal was to up re-design the website to implement the new branding, give it more modern look, improve the procedure page layout, improve the navigation, and graphically improve the mobile interface. You can click here to visit the new website. Here are some of the features of the new website, which we developed on WordPress:
- fully custom design
- fully “responsive” layout with “sticky” mobile calls to action
- parallax page components
- improved navigation
- Upgraded Turbo photo gallery
- social media integration
- full search engine optimization
- blog integration
- web forms for improved lead generation
- fully secured via SSL
You can see the improvements in the after photos below. We wanted to implement the new branding into the website while still maintaining the professional, modern feel Dr. Correa’s patients have come to know. The new headers, as you’ll see on the inner pages and mobile, really enhanced the site to give it an interest-provoking look that brings the site together. While the old website was mobile responsive, it wasn’t as effective as it could be for optimal user experience and lead generation. Therefore, we wanted to improve the mobile layout and calls to action to help grow mobile leads, especially since the website received over 73% of its traffic in the first half of 2018 from mobile devices.
We applied the new branding elements to the inner pages as well, with new, modern headers on each page. The page formatting maintained a similar structure, but the new branding allowed the page to pop visually. We wanted to add a stronger call to action within the copy to help drive prospects to take action. Lastly, we made the sidebar more prominent, moving it to the right side of the screen, allowing site visitors easier access to the gallery, related procedures, and a contact form on every page of the website.
Our goal with the mobile responsiveness of the new site was to improve the graphics and layout. The old site utilized our sticky footer plugin, so the primary calls to action were already in place. However, like the desktop site, the pages needed the new branding and an overall visual enhancement. We simplified the header on mobile by showcasing just the logo and menu so patients can access content they’re looking for with less scrolling.
If you’d like to see a breakdown of all our most recent projects click here, or you can check out our portfolio of website work here. If you’d like to learn more about WordPress conversions, or re-designing your existing website, then send Turbo a note here. You can also reach us directly at 877-673-7096 x2.