We’ve recently completed a website re-design for our client The Langdon Center for Laser & Cosmetic Surgery. Dr. Langdon is a Board-Certified Dermatologist and Cosmetic Surgeon located in Guilford, CT, serving patients throughout the Guilford and New Haven areas.
Turbo has worked with Dr. Langdon and his practice since July 2015, so we were excited to give his website a new, clean look. We wanted to keep their current branding, but improve the experience for their potential patients by making the site as easy to use as possible. The old site was good, but it was time for an upgrade.
Our goal was to up re-design the website to update the imagery and photo gallery, improve the procedure page layout, graphically improve the mobile interface, and add more calls to action. You can click here to visit the new website. Here are some of the features of the new website, which we developed on WordPress:
- fully custom design
- fully “responsive” layout with “sticky” mobile calls to action
- parallax page components
- improved navigation
- Upgraded Turbo photo gallery
- social media integration
- full search engine optimization
- blog integration
- web forms for improved lead generation
- fully secured via SSL
You can see the improvements in the after photos below. We wanted to maintain the branding, but tone down the amount of orange on the new site, letting the images help each page “pop” rather than the bright colors.
We updated the main calls to action on the home page, as well as the visual links to each of the main categories of procedures.
We applied the newer elements to the inner pages as well, most notably including stronger calls to action in the headers through ‘Request a Consultation’ buttons. We also added a stronger call to action within the copy to help drive prospects to take action, even if they hadn’t read the entire page.
Lastly, we made the sidebar more prominent, with a background color, which helps draw visitors’ eyes to the gallery, related procedures, and a contact form on every page of the website.
Our goal with the mobile responsiveness of the new site was to tweak the graphics and layout to improve the user experience. The old site utilized our sticky footer plugin, so the primary calls to action were already in place.
However, like the desktop site, the images and content on each page needed to be tweaked. We enhanced the format of the mobile site to display the main procedures right away, without having to scroll much at all. We also slightly condensed the mobile menu.
If you’d like to see a breakdown of all our most recent projects click here, or you can check out our portfolio of website work here. If you’d like to learn more about WordPress conversions, or re-designing your existing website, then send Turbo a note here. You can also reach us directly at 877-673-7096 x2.