We’ve recently completed a website re-design for our client El Paso Cosmetic Surgery. Lead by board-certified plastic surgeon Orkan Sozer, MD, the practice has two locations consisting of both a surgery center and a medical spa.
Turbo has worked with Dr. Sozer and El Paso Cosmetic Surgery for several years, but this was the first major website design update we’ve made. When the practice fist signed up with Turbo we simply implemented a UX makeover, keeping the design relatively intact. Fast forward a couple years and the look and feel was in a need of a refresher.
Our goal was to up re-design the website to give it a more modern look, improve the procedure page layout, improve the navigation, and graphically improve the mobile interface. You can click here to visit the new website. Here are some of the features of the new website, which we developed on WordPress:
- fully custom design
- fully “responsive” layout with “sticky” mobile calls to action
- parallax page components
- improved navigation
- Turbo photo gallery
- social media integration
- full search engine optimization
- blog integration
- web forms for improved lead generation
- fully secured via SSL
You can see the improvements in the after photos below. The old website wasn’t in terrible shape, but we really wanted the new design to “pop.” While the old website was “responsive,” we wanted to improve the calls to action to grow the mobile leads, especially since the website received over 71% of its traffic in 2017 from mobile devices.
The inner pages had conversion elements, but we wanted to add better social proof within the copy. We also added both a title bar image at the top of the inner pages as well as an icon indicating which section of the site you’re in, face, breast, body, etc. Additionally, related procedures were added to the sidebar.
Our goal with the mobile responsiveness of the new site was to improve the graphics and layout. The old site utilized our sticky footer plugin, so the primary calls to action were already in place. However, like the desktop site, the inner pages on mobile were missing some social proof components, such as before & afters and reviews. Many of the mobile inner pages looked bland on the old site, and text-heavy, so we focused on graphically enhancing them.
If you’d like to see a breakdown of all our most recent projects click here, or you can check out our portfolio of website work here. If you’d like to learn more about WordPress conversions, or re-designing your existing website, then send Turbo a note here. You can also reach us directly at 877-673-7096 x2.