We’ve recently completed a website re-design for our client Gallaher Plastic Surgery. Lead by board-certified plastic surgeon Tom Gallaher, MD, the practice has four locations in the Knoxville, TN, area, consisting of three medical offices and a medispa.
Turbo has worked with Dr. Gallaher and his practice for several years, but the site was ready for a redesign. Gallaher’s site needed a new, modern update and improved functionality for their patients and prospects.
Our goal was to up re-design the website to give it a more modern look, improve the procedure page layout, improve the navigation, and graphically improve the mobile interface. You can click here to visit the new website. Here are some of the features of the new website, which we developed on WordPress:
- fully custom design
- fully “responsive” layout with “sticky” mobile calls to action
- parallax page components
- improved navigation
- Turbo photo gallery
- social media integration
- full search engine optimization
- blog integration
- web forms for improved lead generation
- fully secured via SSL
You can see the improvements in the after photos below. We wanted to keep the current branding fully in-tact, but give it an overall update to a more modern look. While the old website was mobile responsive, it wasn’t as optimized as it could be for user experience and lead generation. Therefore, we wanted to improve the mobile layout and calls to action to help grow mobile leads, especially since. the website received over 62% of its traffic in the first half of 2018 from mobile devices.
The inner pages had conversion elements, but we wanted to add better social proof within the copy to help improve visual appeal and drive prospects to take action. Additionally, many of the pages were thin on content, so we worked to beef up these pages to better highlight the procedure and benefits. Lastly, we improved the sidebar, with links to the gallery and related procedures.
Our goal with the mobile responsiveness of the new site was to improve the graphics and layout. The old site utilized our sticky footer plugin, so the primary calls to action were already in place. However, like the desktop site, the inner pages on mobile were missing some social proof components, such as before & afters and reviews. The mobile header area was also very tall, with the contact information and social buttons at the top pushing the page details down. We simplified the header on mobile by showcasing just the logo and menu so patients can access content they’re looking for with less scrolling
If you’d like to see a breakdown of all our most recent projects click here, or you can check out our portfolio of website work here. If you’d like to learn more about WordPress conversions, or re-designing your existing website, then send Turbo a note here. You can also reach us directly at 877-673-7096 x2.