We’ve recently completed a website re-design for our client Laser Skin Care Center Dermatology Associates. Laser Skin Care Center is run by Board-Certified Dermatologists Dr. Byrna Kane and Dr. Edward Glassberg. The practice is located in Long Beach, CA, serving patients throughout the greater Los Angeles and Orange County areas.
Turbo has worked with Laser Care since September 2016, so we were excited to give their website a new, clean look. We wanted to keep their current branding, but improve the experience for their potential patients by making the site as easy to use as possible. The old site was good, but it was time for an upgrade.
Our goal was to up re-design the website to update the imagery and photo gallery, modernize the design, graphically improve the mobile interface, and add more calls to action. You can click here to visit the new website. Here are some of the features of the new website, which we developed on WordPress:
- fully custom design
- fully “responsive” layout with “sticky” mobile calls to action
- parallax page components
- improved navigation
- Upgraded Turbo photo gallery
- social media integration
- full search engine optimization
- blog integration
- web forms for improved lead generation
- fully secured via SSL
You can see the improvements in the after photos below. We wanted to maintain the overall look and feel, but modernize the design and provide bolder images to draw in potential patients. The new site also offered less distracting movement; bolder links and buttons; and better spacing between text and images on both desktop and mobile.
We updated the main calls to action on the home page, as well as the visual links to each of the main categories of procedures.
We applied the newer elements to the inner pages as well, adding more contrast between the headers and body area with new header images and an all-around updated design. We also added a stronger call to action within the copy to help drive prospects to take action, even if they hadn’t read the entire page.
Lastly, we made the sidebar more prominent, with a background color, which helps draw visitors’ eyes to the gallery, related procedures, and a contact form on every page of the website.
Our goal with the mobile responsiveness of the new site was to tweak the graphics and layout to improve the user experience. The old site utilized our sticky footer plugin, so the primary calls to action were already in place.
However, like the desktop site, the images and content on each page needed to be tweaked. We enhanced the format of the mobile site to display the main procedures right away, without having to scroll much at all. Some elements of the site were difficult to read on mobile, so we made sure that all elements were readable in a mobile format. We also modified the mobile menu for easier mobile use.
If you’d like to see a breakdown of all our most recent projects click here, or you can check out our portfolio of website work here. If you’d like to learn more about WordPress conversions, or re-designing your existing website, then send Turbo a note here. You can also reach us directly at 877-673-7096 x2.