Latest Website Conversion: Skin Cancer Specialists

/Latest Website Conversion: Skin Cancer Specialists

Latest Website Conversion: Skin Cancer Specialists

Turbo has just completed its most recent website re-design, for the Skin Cancer Specialists, P.C. & Aesthetic Center, a dermatology and aesthetic business with several practices in and around the Atlanta, GA metropolitan.

The Skin Cancer Specialists came to Turbo in early 2016 looking for help with their website and marketing. At the time, they had no real marketing strategy and their website was built on Wix. After evaluating all of the content, Turbo and the client agreed that we could move the website to WordPress and keep the same “look & feel” with the branding, but dramatically improve the user-friendliness and features, as well as make it more modern and conducive to lead generation.

You can see from some of the before & after screenshots below that we focused on improving many areas, including the home page organization.

Old website design

Old website design

Old website drop down menu

Old website drop down menu

We also improved and added:

  • a better drop down menu
  • an improved header
  • a blog feed for the home page
  • a more organized list of affiliates
  • a review feed for the home page

New website

new drop down

New website with drop down menu

Another key component of this project was improving the mobile layout. Our goals was to not only make the website mobile-responsive, but mobile-effective, particularly when it came to lead generation. The previous mobile layout technically would pass Google’s test for mobile-compatibility, but look how much more user friendly the new layout is below:

before and after mobile work

First 2 show the before mobile and before mobile with drop down menu. Next 2 show after mobile updates and after mobile with drop down

Beyond the visual improvements, we worked hard on improving the website’s content and search engine optimization. The site was severely lacking content for many of the treatments, and in some cases, was linking out to 3rd party websites. Turbo worked to beef up the content and get it all optimized for better search engine visibility.

Lastly, the website had no Google Anlytics tracking at all when we first connected. The new website not only has Analytics installed, but it has conversion tracking, as well as conversion tracking for each of the mobile calls to action, including tap to email and tap to call (for each location)!

You can see a breakdown of our most recent projects here, or check out our portfolio of website work here. If you’d like to learn more about re-designing or creating a new website then send Turbo a note here. You can also reach us directly at 877-673-7096 x2.

By |2016-12-23T12:42:18+00:00May 12th, 2016|Turbo Projects, Web Development|0 Comments

About the Author:

Tom joined Matt in 2010, helping co-found Turbo Medical Marketing. As COO, Tom oversees all production and works directly with both the executive team and the Account Managers. Tom has helped to formulate systems and processes for sales, business development, internal marketing, service offerings, client intake, and employee hiring and training. You can get a sense of Tom's marketing knowledge, as well as pick up some marketing tips and insights, by checking out the Turbo blog that he contributes to weekly. Tom has also spoken at several aesthetic conferences in the past about topics ranging plastic surgery technology to mobile marketing. Tom received his B.A. in Business Management Economics from the University of California at Santa Cruz. He is a former collegiate rugby player and he enjoys golfing, snowboarding, hiking, and playing with his dog Yogi in his spare time. He's also a mentor with the Big Brothers, Big Sisters program in Charleston. Tom lives with his wife Lindsay in Mt. Pleasant, SC.

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