The Lifestyle Lift: A Lesson in Marketing

/The Lifestyle Lift: A Lesson in Marketing

The Lifestyle Lift: A Lesson in Marketing

USA Today recently published an article about the hot water that Lifestyle Lift is in for “deceptive advertising.” This eventually ended in a settlement where the cosmetic surgery company agreed with the Florida Attorney General to change specific marketing practices, follow the FTC guidelines on testimonials, and to stop calling their facelift a “revolutionary procedure.”

It’s not entirely clear what Lifestyle Lift did wrong. The office for Florida Attorney General Pam Bondi did not elaborate. Bondi merely stated, “Lifestyle Lift has agreed to change its marketing materials and practices to eliminate any possible consumer confusion about its services,” after last week’s settlement was reached.

Lifestyle Lift’s deception in its description of the procedure is at the heart of the matter. USA Today had previously reported on this back in 2011, noting that Lifestyle Lift claimed their procedure was “painless”  and had a “quick recovery time,” when patients were complaining of the opposite. Furthermore, it’s been alleged that models were compensated for promoting Lifestyle Lift.

Miami plastic surgeon (and Turbo Social Media client) Dr. Adam Rubinstein sums it up nicely, “It’s a disappointing result for an investigation into practices of Lifestyle Lift that have knowingly been deceiving potential patients.”

This situation is not unlike the situation facing many medical spas right now. A couple weeks ago I published an article about how many states are cracking down on their regulation of med spas. The heart of that debate is med spas misrepresenting their procedures, skills or experience.

Cosmetic practices of all shapes and sizes should take a step back from this and really analyze their marketing. How truthful are you being? Are you being misleading in any way? Setting expectations is the key to any business, but it’s even more important in the medical field where people are literally “under the knife.”

By |2016-12-23T12:42:24+00:00June 28th, 2013|Med Spa Marketing, News|0 Comments

About the Author:

Tom joined Matt in 2010, helping co-found Turbo Medical Marketing. As COO, Tom oversees all production and works directly with both the executive team and the Account Managers. Tom has helped to formulate systems and processes for sales, business development, internal marketing, service offerings, client intake, and employee hiring and training. You can get a sense of Tom's marketing knowledge, as well as pick up some marketing tips and insights, by checking out the Turbo blog that he contributes to weekly. Tom has also spoken at several aesthetic conferences in the past about topics ranging plastic surgery technology to mobile marketing. Tom received his B.A. in Business Management Economics from the University of California at Santa Cruz. He is a former collegiate rugby player and he enjoys golfing, snowboarding, hiking, and playing with his dog Yogi in his spare time. He's also a mentor with the Big Brothers, Big Sisters program in Charleston. Tom lives with his wife Lindsay in Mt. Pleasant, SC.

Leave A Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Call Email Portfolio Reviews
  • This field is for validation purposes and should be left unchanged.