Medical Blogging: Tips for Writing Quality Articles

/Medical Blogging: Tips for Writing Quality Articles

Medical Blogging: Tips for Writing Quality Articles

When it comes to blogging, medical doctors have to take a different approach than other businesses. Patient privacy is extremely important and should never be compromised. Also, doctors and physicians need to be careful about facts and claims that they make. So does this mean that you should avoid blogging out of fear? Of course not…

Here are some tips for putting together quality articles:

1) Plan out your topics ahead of time: If there is a question that patients bring up consistently, or even more than once, during consultations or prior to any procedures, then consider writing about that topic. Every couple weeks jot down a few ideas that you can elaborate on later. You’ll be surprised at how easy it is to come with topics.

2) Never post anything about celebrities: This goes without saying, and is usually worked out prior to working on any celebrity, but never name drop. Even subtle hints could be leaked to the press.

3) Get consent to use patient photos: This goes for your website as well. Even if you get approval, make sure to remove the names of the patients associated with the photo. It is generally good practice to use stock images most of the time anyway (except before & after photos).

4) Break up the text: Write short paragraphs and make sure to utilize bullet points and lists when applicable. Images also help to break up the text. This simply makes the article easier to read.

5) Keep it under 500 words: This is a rule that I sometimes break, but it is a good one to shoot for. 200-500 words is ideal, and if you have to go over then try to keep it no more than a couple hundred words over that limit. Alternatively, if you have a topic that you feel necessitates a long article consider breaking it up into different parts or even a series.

6) Have a “call to action” at the end: Never forget to include a link to a contact form or a phone number at the end of each article. Often times patients will read through an article quickly, become interested in the topic and then leave because they don’t see a phone number or contact form. Make it easy on visitors to contact you by providing info at the end of every article.

If you’d like to learn more about how to write quality medical blog posts, or if you need help blogging for your practice, then contact Turbo Social Media today or call 877-673-7096 x2.

About the Author:

Tom joined Matt in 2010, helping co-found Turbo Medical Marketing. As COO, Tom oversees all production and works directly with both the executive team and the Account Managers. Tom has helped to formulate systems and processes for sales, business development, internal marketing, service offerings, client intake, and employee hiring and training. You can get a sense of Tom's marketing knowledge, as well as pick up some marketing tips and insights, by checking out the Turbo blog that he contributes to weekly. Tom has also spoken at several aesthetic conferences in the past about topics ranging plastic surgery technology to mobile marketing. Tom received his B.A. in Business Management Economics from the University of California at Santa Cruz. He is a former collegiate rugby player and he enjoys golfing, snowboarding, hiking, and playing with his dog Yogi in his spare time. He's also a mentor with the Big Brothers, Big Sisters program in Charleston. Tom lives with his wife Lindsay in Mt. Pleasant, SC.

5 Comments

  1. […] and worried about your time and what to write about I recommend you read an article I wrote about tips for blogging. If you’re still worried about your time, which is totally understandable, then you need to […]

  2. Arlene Arnold July 30, 2011 at 10:21 pm - Reply

    In 2009 I was in the hospital for surgery to have a cyst removed from my left kidney.. When I was awaken I was told I had a partial nephrectomy (removal of part of the kidney) which left a 7 inch scare on my abdomen. I asked the surgeon what was done to me and his reply was ” YOU WILL NEVER HAVE TO WORRY ABOUT THAT EVER AGAIN” ALI BORHAN Urologist at St. Joseph’s Hospital, Phoenix location.. After surgery a nurse came in and tried to give me insulin shots in the abdomen and I am not a diabetic. I was in a lot of pain from surgery but could not take pain medication due to the nurses thinking I am a diabetic and wanting to give me meds I did not need.. Prior to surgery I was on medication for Hep-C which makes your hemoglobin drop and it was low after surgery and they would not call my hepitologist so that they may give me the correct medication.. Every since the surgery I have been ill, unable to walk without a cane with the feeling of being sick all of the time.. Severe abdominal pain and burning at the site on the incision.. Having surgery to figure out what this idiot surgeon did 2years later..

    HE REALLY MESSED ME UP!

    • Tom Sullivan August 30, 2011 at 3:19 pm - Reply

      I’m sorry to hear that Arlene. This is why doing extensive research on your doctor and hospital is so crucial. Any invasive surgery poses serious risks, if not done carefully, so make sure you thoroughly research every medical & cosmetic doctor you plan to see.

  3. […] 1) Quality content (blogging): Perhaps the most important element of this entire list. Google has even adjusted itself to not penalize websites that don’t know very much about SEO, and subsequently don’t follow #2 below, but produce top notch articles. Google is doing a better job of determining the quality of an article, and whether or not the content has been duplicated. You need to have a blog and you need to be using it to produce quality articles at least a few times a month, if not more. Here are some tips for writing quality blog articles for your medical practice. […]

  4. […] feel like they’re running out of ideas. I also encourage you to check out another article on medical blogging tips, which provides advice for how to layout and format your […]

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