Whether you’re starting a new medical or aesthetic practice or you’re just new to social media, it’s always a good idea to have a Facebook presence. If you already have a personal Facebook account you’ll want to keep that separate from your business. This begs the question, do I set up a Facebook Fan page or group page to promote my practice?
I’ve listed a detailed table comparing the two options below:
|Feature||Fan page||Group page|
|“Ugly” urls||No (but you need 25 Fans for “clean” url)||Yes|
|Custom branded welcome page||Yes||No|
|“Related” event creation and invitation||Yes||Yes|
|Promote with ads||Yes||No|
|Allow video & photo sharing||Yes||Yes|
|Messaging to all members||Yes (on their news feed)||Yes (only private messages)|
|Discussion on wall & in forum||Yes||Yes|
|Ability to host discussions||Yes||Yes|
|Additional applications Added||Yes||No|
The biggest benefit to using a Fan page as opposed to a group page is that Fan pages can be indexed by search engines. Your Facebook Fan page can show up in search results and your group page cannot. Furthermore, a non-Fan can still see a business’ Fan page, but they cannot see a group page unless they are a member. I also like the fact that you can custom brand your Fan page with a “welcome” landing page that can include not only your logo, but also an opt-in form, video and much more.
The biggest advantage that group pages have over Fan pages is that they allow you to ‘bulk invite,’ which means you can more easily send out messages encouraging your personal friends to join the group. On your Fan page you have to go in and individually click on each friend that you want to ask to become a Fan. Of course, this benefit is negligible if you don’t have many friends. Groups are ideal for developing a quick conversation among friends about a certain topic, but if you’re trying to establish a presence and build long term relationships for your practice through social media, then you want to go with a Fan page.
Consensus winner: the Fan page
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