More Google Algorithm Changes

/More Google Algorithm Changes

More Google Algorithm Changes

googleGoogle seems to be at it yet again with algorithm changes. This time there was no announcement from Matt Cutts, head of web spam at Google. Instead, what many in the SEO field have begun to notice is a dramatic shift unlike anything we’ve seen.

Google has made it well known that their latest PANDA and Penguin updates were meant to penalize black-hat tactics and “level the playing field” to a certain extent. Then came the exact-match domain bomb they dropped and even legit websites with 100% white-hat optimization practices were targeted. The latest movements seem to specifically target the white hat, quality SEO guys.

The observation, first reported by SEO “guru” Jeremy Kelsall, a senior member of the Warrior Forum, seems to show Google attempting to sway organic results in order to encourage people to click on their ads. As you can see by the example below, it’s mainly affecting general keyword searches. This would make sense as very popular search phrases attract the most advertisers and advertising dollars. Notice how that none of the top results (except the video) have optimized for this keyword, thus leading people to believe that Google is trying to emphasize the paid ads by making the organic results appear less relevant.

 google algorithm update

I have yet to see this affect local businesses, but it’s certainly an eye-opening discovery. It’s worth noting that even our large international clients have yet to see any drop in rankings for popular terms they’re targeting, so all I have to go by is what other SEO experts are reporting. Needless to say, people who have already been frustrated with their white-hat tactics being penalized by Google are surely to be even more upset by this shift.

Despite all the recent changes within Google’s search results, one thing is for sure: having a Google+ account matters. So make sure you set one up for yourself and your business and claim your Google authorship. There have been some examples where having a Google+ account allowed some to overcome this disputed “update” by Google.

Turbo will continue to monitor this and keep you posted. If you have any insight on this development or have seen your rankings drop we’d love to hear about it. If you have any questions or would like to learn more about Google and ranking highly, please leave Turbo a note here or call 877-673-7096 x2.



By |2016-12-23T12:42:24+00:00January 11th, 2013|News, SEO|3 Comments

About the Author:

Tom joined Matt in 2010, helping co-found Turbo Medical Marketing. As COO, Tom oversees all production and works directly with both the executive team and the Account Managers. Tom has helped to formulate systems and processes for sales, business development, internal marketing, service offerings, client intake, and employee hiring and training. You can get a sense of Tom's marketing knowledge, as well as pick up some marketing tips and insights, by checking out the Turbo blog that he contributes to weekly. Tom has also spoken at several aesthetic conferences in the past about topics ranging plastic surgery technology to mobile marketing. Tom received his B.A. in Business Management Economics from the University of California at Santa Cruz. He is a former collegiate rugby player and he enjoys golfing, snowboarding, hiking, and playing with his dog Yogi in his spare time. He's also a mentor with the Big Brothers, Big Sisters program in Charleston. Tom lives with his wife Lindsay in Mt. Pleasant, SC.


  1. The Truth Between Ranking and Traffic January 11, 2013 at 4:25 pm - Reply

    […] […]

  2. Jaime January 31, 2013 at 2:09 pm - Reply

    The complexity of the algorithm makes it so hard to pinpoint exactly what will get websites absolutely ahead. But each change seems to clean up the garbage.

    • Tom Sullivan February 23, 2013 at 8:35 am - Reply

      I agree, while there’ been some overreaction with Google (exact match domains), most of their efforts are cleaning up the garbage

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