More Reviews = Better Rankings

/More Reviews = Better Rankings

More Reviews = Better Rankings

more reviews improves google map rankingsAdvising our physicians and aesthetic & cosmetic practices on the importance of generating reviews is nothing new. For years we’ve been pushing the need to grow your online reputation. So why is this news?

On a recent call with Google I actually had a rep from Google+ Places confirm that reviews, both good and bad, help improve your cosmetic practice’s Google+ position on the Google map results.

This news confirms what we already suspected, so the validation is encouraging. I also think this re-affirms the fact that your practice should not fear review sites. Just because an old patient left a unwarranted negative review, on Yelp for example, doesn’t mean you should say “well I’m not dealing with Yelp anymore.” If anything, you should focus more on these sites.

Most review sites allow you to respond to patients’ reviews directly, and most also allow you to challenge reviews that are blatantly fraudulent. You also need to put some faith in people reading reviews to spot irrational thoughts, such as “This practice sucks, they aren’t open on Sunday’s.” Well, if it’s clear on your website and marketing material that you aren’t open on Sunday’s then that review is irrelevant. Have faith people will read the review and comprehend it and not just see the star rating.

Make sure you share the wealth and refer patients to your different review sites. Focus on Google+, Yelp and Real Self (if applicable). Here’s a complete list of review sites your practice should not only have a presence on, but also actively encouraging more reviews.

So how do you get more reviews? In this article I highlight a cool new idea for increasing your reviews.

As far as Google+ goes, it’s worth noting that reviews themselves won’t suddenly propel your Google+ business listing to the top of the map results. You need to first make sure it’s 100% complete, which is very easy to do since Google will tell you how complete your page is when you login. Make sure you add as many photos and videos as you can; add links to your website pages and social media pages in the About section of G+; and post regularly to G+.

optimize google+ page

If you’d like to learn more about reputation management and marketing then please leave Turbo a message here. You can also reach us directly at 877-673-7096 x2.

By |2016-12-23T12:42:20+00:00January 22nd, 2015|Med Spa Marketing, Medical Marketing, Practice Reputation, SEO|0 Comments

About the Author:

Tom joined Matt in 2010, helping co-found Turbo Medical Marketing. As COO, Tom oversees all production and works directly with both the executive team and the Account Managers. Tom has helped to formulate systems and processes for sales, business development, internal marketing, service offerings, client intake, and employee hiring and training. You can get a sense of Tom's marketing knowledge, as well as pick up some marketing tips and insights, by checking out the Turbo blog that he contributes to weekly. Tom has also spoken at several aesthetic conferences in the past about topics ranging plastic surgery technology to mobile marketing. Tom received his B.A. in Business Management Economics from the University of California at Santa Cruz. He is a former collegiate rugby player and he enjoys golfing, snowboarding, hiking, and playing with his dog Yogi in his spare time. He's also a mentor with the Big Brothers, Big Sisters program in Charleston. Tom lives with his wife Lindsay in Mt. Pleasant, SC.

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