Facebook ads are on the rise, and for good reason. While Facebook has always had a multitude of demographic targeting options, they’ve recently expanded their advertising solutions even further.
If your practice has boosted posts or experimented with some ads in the past – with little to no success – then you might be interested in what’s new. Quite frankly, even if your practice has had great success, or conversely, never run a Facebook ad, you might be interested in this.
In the past few months Facebook has rolled out brand awareness, local awareness, and lead generation objectives. The first two focus on getting potential patients aware of your practice. With local awareness you can include an offer with a call to action button, such as “click for directions” or “click to call.” Brand awareness is more about impressions, but not impressions from as many people as possible; more impressions for single individuals. This is ideal for businesses with a broader audience.
Local awareness campaigns can be valuable for aesthetic practices, but the real value is in the lead generation campaigns. Instead of creating an ad that requires patients to click to go to your website or landing page in the hopes of them filling out a form, you can include your call to action (with a pop up form) right on your ad.
Here are some examples of lead generation ads we’ve run with great results. You’ll notice that I’ve circled the number of leads generated and cost per lead:
The only downside to this new advertising option is that leads are gathered within Facebook, so you’ll need to check on this every day. Also, the leads generated won’t show up as conversions in your Google Analytics account, since they’re generated within Facebook and not your website.
With the right offer you can generate leads within Facebook. I would definitely stick to non-surgical solutions, but as you can see from the above examples, we’ve had success with a variety of different treatments and procedures.
If you’d like to learn more about improving your Facebook advertising, or digital marketing in general, drop Turbo a line here. You can also reach us directly at 877-673-7096.