Newest Plastic Surgery Website Re-Design Project: Katherine Nitta, MD

/Newest Plastic Surgery Website Re-Design Project: Katherine Nitta, MD

Newest Plastic Surgery Website Re-Design Project: Katherine Nitta, MD

Our first big project of the year has wrapped up; a full website re-design for Katherine Nitta, MD. A board-certified plastic surgeon in Newport Beach, CA, Dr. Nitta has been in practice for over a decade.

Dr. Nitta came to Turbo in need of a complete overhaul of her website, as well as digital marketing help. Our ultimate goal is to build up her practice visibility, drive more traffic, and generate more leads, however the first step is establishing a beautiful, highly functional website. We started from scratch with a design concept, focusing on a combination of both aesthetically pleasing and functional features.

Here are some of the features of the new WordPress website:

  • customize the design from scratch
  • fully “responsive” layout with “sticky” mobile calls to action
  • parallax page components
  • improved navigation for seamlessly accessing individual procedure pages
  • Turbo photo gallery
  • social media integration
  • full search engine optimization
  • blog integration
  • web forms for improved lead generation

You can see the difference in the before and afters below. The old website had low-quality images, an outdated gallery, limited mobile effectiveness, no calls to action, and no search engine optimization. The lack of SEO played a role in Dr. Nitta’s lack of visibility, but the bigger culprit was her entire website configuration. As you can see by the animated gif below, on her old site if you navigated to any inner page you completely left the site and went onto a sub-domain of the hosting company. Needless to say, our new WordPress website is all part of the same domain.

You can see several before & after comparisons below that highlight the improvement of the website design:

The screenshots really don’t do the new website any justice though. I recommend you compare the old site layout, with movement…

…to the new website layout, with movement…

If you’d like see a breakdown of all our most recent projects click here, or you can check out our portfolio of website work here. If you’d like to learn more about WordPress conversions, or re-designing your existing website, then send Turbo a note here. You can also reach us directly at 877-673-7096 x2.

By |2017-01-31T13:57:54+00:00January 31st, 2017|Cosmetic Surgeon Marketing, Turbo Projects, Web Development|0 Comments

About the Author:

Tom joined Matt in 2010, helping co-found Turbo Medical Marketing. As COO, Tom oversees all production and works directly with both the executive team and the Account Managers. Tom has helped to formulate systems and processes for sales, business development, internal marketing, service offerings, client intake, and employee hiring and training. You can get a sense of Tom's marketing knowledge, as well as pick up some marketing tips and insights, by checking out the Turbo blog that he contributes to weekly. Tom has also spoken at several aesthetic conferences in the past about topics ranging plastic surgery technology to mobile marketing. Tom received his B.A. in Business Management Economics from the University of California at Santa Cruz. He is a former collegiate rugby player and he enjoys golfing, snowboarding, hiking, and playing with his dog Yogi in his spare time. He's also a mentor with the Big Brothers, Big Sisters program in Charleston. Tom lives with his wife Lindsay in Mt. Pleasant, SC.

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