We’ve recently completed a website re-design for long-time client South Coast Plastic Surgery of Orange County (Irvine, CA). Lead by board-certified plastic surgeon Kyle Song, MD, the practice focuses on both surgical and non-surgical procedures.
Turbo has worked with Dr. Song and South Coast Plastic Surgery for over six years, and this was the second major website design update we’ve made. We recently updated his other website, which focuses more on Dr. Song and his surgical procedures. South Coast Plastic Surgery has more of a full-service focus, highlighting the med spa side of the practice.
Our goal was to up re-design the website to give it a more modern look, improve the procedure page layout, improve the navigation, and graphically improve the mobile interface. You can click here to visit the new website. Here are some of the features of the new website, which we developed on WordPress:
- fully custom design
- fully “responsive” layout with “sticky” mobile calls to action
- parallax page components
- improved navigation
- Turbo photo gallery
- social media integration
- full search engine optimization
- blog integration
- web forms for improved lead generation
- fully secured via SSL
You can see the improvements in the after photos below, particularly the inner pages. The old website wasn’t in terrible shape, but we really wanted to focus on improving the mobile effectiveness. While the old website was “responsive,” we wanted to improve the calls to action to grow the mobile leads, especially since the website has gotten over 63% of its traffic in 2018 from mobile devices.
The inner pages had conversion elements, but arguably too many! This can confuse the patient, creating a “paralysis of analysis.” We cleaned up the template to focus on one main call to action. We also revised many of the pages to ensure the content was consistent.
Our goal with the mobile responsiveness of the new site was to improve the graphics and calls to action. The old site utilized our sticky footer plugin, so the primary calls to action were there. However, like the desktop site, the inner pages on mobile were missing social proof, such as before & afters and reviews. Many of the mobile inner pages looked bland on the old site, so we focused on visually enhancing them.
Additionally, the mobile header and menu area is much smaller on the new mobile site, taking up less room on the screen.
If you’d like to see a breakdown of all our most recent projects click here, or you can check out our portfolio of website work here. If you’d like to learn more about WordPress conversions, or re-designing your existing website, then send Turbo a note here. You can also reach us directly at 877-673-7096 x2.