We’ve recently completed a cosmetic surgeon website re-design for Awaken Aesthetics. Run by Dr. Eric Ahn and Dr. Alex Liu, the Torrance, CA practice focuses on cosmetic surgery, specifically facial surgery.
Turbo had done minor tweaks to the practice’s website in the past, helping to improve social proof and calls to action, and while that helped a bit with lead generation, the site design started to look outdated.
Our goal was to up re-design the website, including creating a new logo, to give it a more modern look, improve the procedure page layout, improve the font, improve the navigation, and improve the mobile interface. You can click here to visit the new website. Here are some of the features of the new website, which we developed on WordPress:
- fully custom design
- fully “responsive” layout with “sticky” mobile calls to action
- parallax page components
- improved navigation
- Turbo photo gallery
- social media integration
- full search engine optimization
- blog integration
- web forms for improved lead generation
- fully secured via SSL
You can see the improvements in the after photos below. The old website wasn’t necessarily “bad,” but it didn’t speak to the patient landing on the site. In other words, you couldn’t immediately tell what it is the practice specialized in. We wanted the new home page to highlight the practice’s unique selling point, which you can see in more detail by visiting the live website. You’ll also see that we widened out the site to better fit all screen sizes.
The inner pages had a conversion element, the lead capture form, but stylistically the pages just looked bland. The copy was very overwhelming, so we focused on breaking up the information and working in more graphics.
Our goal with the mobile responsiveness of the new site was to improve user-friendliness via visuals. The old site utilized our sticky footer plugin, so the calls to action were there. However, like the desktop site, the inner pages on mobile were very text heavy. This problem was exponentially worse on mobile because the screen size shrunk down, making seemingly short paragraphs on desktop look like essays on mobile. We worked to dramatically enhance the layout of the inner page content, with shorter paragraphs and better visuals.
Additionally, the mobile header and menu area is much smaller on the new mobile site, taking up less room on the screen.
If you’d like to see a breakdown of all our most recent projects click here, or you can check out our portfolio of website work here. If you’d like to learn more about WordPress conversions, or re-designing your existing website, then send Turbo a note here. You can also reach us directly at 877-673-7096 x2.