We’re excited to have recently completed a website re-design for our new client Krauss Dermatology. Led by board-certified dermatologist Madeline Krauss, MD, Krauss Dermatology is located in Wellesley Hills, MA, and provides both medical and cosmetic dermatology services for patients throughout the Boston metro.
Dr. Krauss and her team came to Turbo in 2019 in need of website and marketing assistance. She was looking to up her marketing game with Turbo at the helm to improve their SEO and increase leads to get more patients into the practice.
The old website needed an update and lacked some user-friendly elements. The site needed some modern elements as well as some page restructuring to ensure the easiest user experience. There was also not enough imagery and stronger calls to action were needed throughout the site. We wanted to also create a user-friendly mobile interface for patients. You can click here to visit the new website. Here are some of the features of the new website, which we developed on WordPress:
- fully custom design
- fully “responsive” layout with “sticky” mobile calls to action
- parallax page components
- improved navigation
- Turbo photo gallery
- social media integration
- full search engine optimization
- blog integration
- web forms for improved lead generation
- fully secured via SSL
You can see the improvements in the after photos below. The old website wasn’t in terrible shape, and we kept the branding in tact, but it needed revamping and some tweaks to bring a more modern and clean feel to the page. We balanced out the brand colors with plenty of white space in the new design, creating a sleek, updated look. We enhanced the navigation and improved the homepage visuals on the services so potential patients could easily navigate to the top procedures. We also added more opportunities to encourage visitors to schedule an appointment.
The content of the inner pages wasn’t bad, it just needed to be beefed up and reformatted. We created a more visually-appealing design using the same balance of brand colors and whitespace as the homepage that draws prospective patients in with more images and ease of navigation to external pages, such as the photo gallery and testimonials. Not only did we bulk up and reformat several of the procedure pages, but we needed to ensure each page had prominent conversion elements. We added lead capture forms, before & after images, links to the gallery and testimonials to the sidebar to help with the website’s social proof.
Our primary goal with the mobile responsiveness of the new site was to improve readability and overall user experience for mobile visitors. As you can see, the site was mobile-friendly, but some of the elements made content on the mobile pages a little difficult to read. We implemented a new, fully optimized mobile design with a new menu that allows more functionality and ensures that all navigation pages can be reached on any device. We also implemented our Turbo sticky footer, which makes it easy for a website visitor to tap to call, email, or find directions to the practice no matter where they are or how far they’ve scrolled on any page on the website. You can see the difference below.
If you’d like to see a breakdown of all our most recent projects click here, or you can check out our portfolio of website work here. If you’d like to learn more about WordPress conversions, or re-designing your existing website, then send Turbo a note here. You can also reach us directly at 877-673-7096 x2.