We’re excited to have recently completed a website re-design for our new client New York Skin & Vein. Lead by board-certified varicose vein specialist and dermatologist Eric Dohner, MD, ABVLM, New York Skin & Vein has five locations serving Binghamton, Oneonta, Norwich, Hamilton and Walton, New York.
Dr. Dohner came to Turbo in 2018 in need of website and marketing assistance. He was looking to help grow the exposure of the practice, generate more leads, and improve the look and feel of his website.
The old website was outdated and lacked some user-friendly elements. There was clutter on many of the pages, and it lacked an updated design that would draw in new patients. There was also not enough imagery and stronger calls to action were needed throughout the site. We also wanted to create a user-friendly mobile interface for patients. You can click here to visit the new website. Here are some of the features of the new website, which we developed on WordPress:
- fully custom design
- fully “responsive” layout with “sticky” mobile calls to action
- parallax page components
- improved navigation
- Turbo photo gallery
- social media integration
- full search engine optimization
- blog integration
- web forms for improved lead generation
- fully secured via SSL
You can see the improvements in the after photos below. The old website wasn’t in terrible shape, and we kept the branding similar, but as mentioned earlier, the design was outdated and needed improvement. We brought out the brand colors in the new design, creating a sleek, updated look. We enhanced the navigation and improved the homepage visuals on the services offered directly on the homepage. We also added more conversion elements to encourage visitors to schedule an appointment.
The inner pages were extremely broken up, required lots of clicking to access procedure pages. They also lacked visual intrigue and calls to action. We created a more visually-appealing design that draws perspective patients in with more images, a cleaner layout and ease of navigation to external pages, such as the photo gallery and testimonials. Not only did we need to rewrite and reformat several pages, but we needed to ensure each page had prominent conversion elements. We added lead capture forms, before & after images, links to the gallery and testimonials to the sidebar to help with the website’s social proof.
Our primary goal with the mobile responsiveness of the new site was to improve the menu layout and calls to action. As you can see, the main pages were not optimized for mobile. They had a mobile menu, but like the main navigation, it needed some reorganization. The new menu allows more functionality and ensures that all navigation pages can be reached on any device. We also implemented our Turbo sticky footer, which makes it easy for a website visitor to tap to call, email, or find directions to the practice no matter where they are or how far they’ve scrolled on any page on the website. You can see the difference below.
If you’d like to see a breakdown of all our most recent projects click here, or you can check out our portfolio of website work here. If you’d like to learn more about WordPress conversions, or re-designing your existing website, then send Turbo a note here. You can also reach us directly at 877-673-7096 x2.