We’re excited to announce that Turbo has launched another new website! This latest re-design project was for Derma-Tech, a medical spa in Joplin, MO. The practice has been run by Trish Draper, RN, since 1988!
Trish came to Turbo in the Spring of 2018 looking for help with both website and marketing. She knew she had an outdated website and wanted to start by working on improving the look and feel.
The old website was built on Big Commerce, an e-commerce shopping cart platform, and it looked like it! When you landed on the old site home page there were products shown in the top right corner and a left sidebar menu showcasing exclusively products. Additionally, the dark color scheme, low-resolution images, and missing content meant we had our work cut out for us! Beyond the colors, the platform, and the layout, the biggest issue with the old website was that is was not mobile-responsive at all!
The goal was to create a new, brighter and more engaging design built on the WordPress platform. We wanted to enhance the calls to action, as well as create a more user-friendly mobile interface. You can click here to visit the new website. We also kept the products available for sale but moved them from the top of the home page.
Here are some of the features of the new website:
- fully custom design
- re-work color scheme
- implement full shopping cart platform via WooCommerce
- fully “responsive” layout with “sticky” mobile calls to action
- parallax page components
- improved navigation
- social media integration
- full search engine optimization
- blog integration
- web forms for improved lead generation
- fully secured via SSL
You can see the dramatic improvements in the after photos below. The color scheme, layout, and content were all overhauled. We focused on widening the website, improving the navigation, and de-emphasizing the products for sale (while still making them available them for purchase).
One of the biggest issues on the old website wasn’t the lack of content, but the fact that all the procedures were lumped into three main pages. There were no specific procedure pages, so if you wanted to learn more about Sculptra, for example, you had to scroll all the way to the bottom of the “Botox & Fillers” page. There were some procedures not mentioned at all, and some with “thin” content, but the biggest task with the content was creating individual pages for the main procedures. This dramatically improved the website SEO and the navigation…
Just like the home page, the inner pages needed work. Not only did we need to create many new pages, but we needed to ensure each new page had prominent conversion elements. Therefore, our focus was to add lead capture forms in the sidebar. We also added a review widget to the sidebar as well, to help with the website’s social proof. Lastly, as mentioned in the previous paragraph, we worked on separating and enhancing content for each of the procedure pages.
Arguably the biggest objective of the website re-design project was to ensure that the new website was full mobile-responsive. The previous website was not responsive at all, which drastically hurt the user experience on the website and, ultimately, conversions.
Our Turbo sticky footer makes it easy for a website visitor to tap to call, email, or find directions to the practice no matter where they are or how far they’ve scrolled on any page on the website. You can see the dramatic mobile transformation below…
If you’d like to see a breakdown of all our most recent projects click here, or you can check out our portfolio of website work here. If you run a medical spa or aesthetic practice and you’d like to learn more about a website or logo re-design, then send Turbo a note here. You can also reach us directly at 877-673-7096 x2.