We’re excited to announce that Turbo has launched another website for a new medical spa client! This latest re-design project was for Juvanew Medspa, located in Rockwall, TX, and serving the Dallas metro. The practice has been run by mother-daughter team Teri McBay and Amanda Rampey since 2008.
Amanda came to Turbo in the Summer of 2018 looking for help with both website and marketing. She hadn’t updated her website since she last worked with a marketing company many years ago. She wanted to updated and improve the overall look and feel of the website, as well as ensure the site was secure and had a simple user interface.
The old website was definitely in need of an upgrade as it had outdated images, sparse content and lacked conversion elements. Amanda wanted the site to be completely overhauled by implementing their branding in a new, modern style. Additionally, the site had some mobile functionality but definitely needed an improved interface for mobile users.
Using their current branding, we updated the site to provide a fun, modern look that demonstrated the character of the practice. We added more content, added more images, enhanced the calls to action, as well as created a more user-friendly mobile interface. You can click here to visit the new website.
Here are some of the features of the new website:
- fully custom design
- fully “responsive” layout with “sticky” mobile calls to action
- parallax page components
- improved navigation
- social media integration
- full search engine optimization
- blog integration
- web forms for improved lead generation
- fully secured via SSL
You can see the improvements in the after photos below. We maintained their current branding but made the site much more visually appealing with a modernized design, less white space and big, bold images. We enhanced the navigation and focused more on the services offered directly on the homepage. We also added more conversion elements to encourage visitors to schedule an appointment.
The copy on the old site was not inherently bad, but it had been a long time since the site pages were updated and there were several services offered that were not featured on the site. We ensured each procedure had its own page and crafted content for the missing procedures. This dramatically improved the website SEO and the navigation. Not only did we need to create several new pages, but we needed to ensure each page had prominent conversion elements. We added lead capture forms, before & after images, links to the gallery and testimonials to the sidebar to help with the website’s social proof.
One of the main objectives of the website re-design was to improve the mobile design and mobile-responsiveness of the website. The previous website had some mobile responsiveness, but since it hadn’t been updated in several years. Our goal was to make some adjustments to provide a better user experience, as well as ensuring the conversion elements were mobile compatible. We also implemented our Turbo sticky footer, which makes it easy for a website visitor to tap to call, email, or find directions to the practice no matter where they are or how far they’ve scrolled on any page on the website. You can see the difference below.
If you’d like to see a breakdown of all our most recent projects click here, or you can check out our portfolio of website work here. If you run a medical spa or aesthetic practice and you’d like to learn more about a website or logo re-design, then send Turbo a note here. You can also reach us directly at 877-673-7096 x2.