We’re excited to announce that Turbo has redesigned another website for a new medical spa client! This latest re-design project was for Pure Beauty Medical Spa, serving Orange County patients in their Rancho Santa Margarita and Newport Beach practices.
Pure Beauty came to Turbo in 2018 looking for help with both their website and marketing. Their old site was in need of an overall update and improved elements to convert new patients and bring more business to the practice.
The Pure Beauty team wanted to take their current branding and apply it to a new site with a cleaner, modernized look and feel as well as improve the user experience to increase leads and new patients coming to the site.
Along with the design needing an update, the content of the site also needed a tune-up. We updated and simplified the navigation to make it easy to travel through the site without cluttering the pages. We enhanced the content to include more procedures available at the practice along with conversion elements to demonstrate the procedures and results to encourage conversion. We added more content, improved the page layout, added more images, enhanced the calls to action, as well as created a more user-friendly mobile interface. You can click here to visit the new website.
Here are some of the features of the new website:
- fully custom design
- fully “responsive” layout with “sticky” mobile calls to action
- parallax page components
- improved navigation
- social media integration
- full search engine optimization
- blog integration
- web forms for improved lead generation
- fully secured via SSL
You can see the improvements in the after photos below. While we maintained the elements of the old site, we simplified the design and made it more visually intriguing for potential patients. We made sure to include plenty of conversion elements throughout the homepage without making it feel cluttered or crowded. We also included a pop-out quick menu on the side of the site for quick access to important pages.
The copy on the old site wasn’t bad, but the site didn’t account for all the procedures offered. We reformatted and beefed up the existing content to improve conversion, and added new pages for the newer treatments. We made sure that each page had plenty of calls to action encouraging visitors to schedule a consultation, along with videos, before & after photos and testimonials to engage viewers.
We made sure that each page had lead capture forms that stood out, as well as featured specials and testimonials in the sidebar to help with the practice’s social proof.
One of the main objectives of the website redesign was to improve the mobile design and mobile-responsiveness of the website. The previous website was mobile responsive, but we wanted to improve the mobile layout by making it less busy and easier to navigate and contact the practice.
We implemented our Turbo sticky footer, which makes it easy for a website visitor to tap to call, email, or find directions to the practice no matter where they are or how far they’ve scrolled on any page on the website. You can see the difference below.
If you’d like to see a breakdown of all our most recent projects click here, or you can check out our portfolio of website work here. If you run a medical spa or aesthetic practice and you’d like to learn more about a website or logo re-design, then send Turbo a note here. You can also reach us directly at 877-673-7096 x2.