We’re excited to announce that Turbo has redesigned another website for a new medical spa client! This latest re-design project was for Rejuve Med Spa, located in Dallas, TX, and serving the Addison/North Dallas and Plano areas. Rejuve is the official Laser Hair Removal provider of the Dallas Cowboys Cheerleaders!
Rejuve came to Turbo in 2019 looking for help with both their website and marketing. Their old site was in need of an overall update to better portray the brand of the medical spa and improved elements to convert new patients and bring more business to the practice.
The Rejuve team wanted to update their website with a clean, sophisticated look and feel that appealed to people of all ages as well as improve the user experience to increase leads and new patients coming to the site.
Along with the design needing an update, the content of the site also needed a tune-up. We updated and simplified the navigation to make it easy to travel through the site without cluttering the pages. In terms of the pages themselves, the content was good, but they needed to be bulked up and formatted for optimal conversion. We enhanced the content to include more procedures available at the practice along with conversion elements to demonstrate the procedures and results to encourage conversion. We added more content, improved the page layout, added more images, enhanced the calls to action, as well as created a more user-friendly mobile interface. You can click here to visit the new website.
Here are some of the features of the new website:
- fully custom design
- fully “responsive” layout with “sticky” mobile calls to action
- parallax page components
- improved navigation
- social media integration
- full search engine optimization
- blog integration
- web forms for improved lead generation
- fully secured via SSL
You can see the improvements in the after photos below. While we maintained the elements of the old site, we simplified the design and made it more visually intriguing for potential patients. We made sure to include plenty of conversion elements throughout the homepage without making it feel cluttered or crowded. These along with the navigation across the top of the page help ensure that people can easily navigate to the procedure of their choice.
The copy on the old site wasn’t bad, but it wasn’t up to date in terms of the current offerings of the medical spa and needed some formatting tweaks. We reformatted and beefed up the existing content to improve conversion. We made sure that each page had plenty of calls to action encouraging visitors to schedule a consultation, along with videos, before & after photos and testimonials to engage viewers. We made sure all these elements flowed with the overall sophisticated look Rejuve’s team was looking for in their new site.
We made sure that each page had lead capture forms that stood out, as well as featured specials and testimonials in the sidebar to help with the practice’s social proof.
One of the main objectives of the website redesign was to improve the mobile design and mobile-responsiveness of the website. The previous website was mobile responsive, but we wanted to improve the mobile layout by making it less busy and easier to navigate and contact the practice.
We implemented our Turbo sticky footer, which makes it easy for a website visitor to tap to call, email, or find directions to the practice no matter where they are or how far they’ve scrolled on any page on the website. We also worked to ensure the mobile site was less cluttered and flowed just like the desktop site. You can see the difference below.
If you’d like to see a breakdown of all our most recent projects click here, or you can check out our portfolio of website work here. If you run a medical spa or aesthetic practice and you’d like to learn more about a website or logo re-design, then send Turbo a note here. You can also reach us directly at 877-673-7096 x2.