We’re excited to announce that Turbo has redesigned another website for a new medical spa client! This latest re-design project was for Renew MD, located in Reno, NV. The practice has serving patients throughout the Reno metro since 2003.
Renew came to Turbo in 2018 looking for help with both their website and marketing. Their old website was very outdated, and while they’d started on a new website in the past, they felt it was going in the wrong direction and wanted Turbo to take over.
Renew wanted to update and improve the overall look and feel of the website, as well as improve the user experience to increase leads and new patients coming to the site.
The old website was definitely in need of an upgrade as it had a distracting background, a “boxed in” feel, very thin content, and no conversion elements. Renew’s team wanted the site to have a complete makeover with a new, modern style that demonstrated the class and expertise of their practice. For how outdated the old design was, it had some mobile functionality, but it needed an improved interface to help with mobile conversions.
While we kept the logo the same, due to it being on every piece of collateral Renew had, we suggested a shift in colors. The old site was overwhelmingly green, and we wanted to tone down the colors to provide a clean look that better suited the practice’s image.
We added more content, improved the page layout, added more images, enhanced the calls to action, as well as created a more user-friendly mobile interface. You can click here to visit the new website.
Here are some of the features of the new website:
- fully custom design
- fully “responsive” layout with “sticky” mobile calls to action
- parallax page components
- improved navigation
- social media integration
- full search engine optimization
- blog integration
- web forms for improved lead generation
- fully secured via SSL
You can see the improvements in the after photos below. In addition to toning down the colors used by working in light greys, purples, and greens, we improved the navigation and made the services offered more prominent on the homepage. We also added more conversion elements to encourage visitors to schedule an appointment.
The copy on the old site was thin in many places. Additionally, some of the procedures were lumped onto a single page, so they need to be separated. We ensured each procedure had its own page, and on each new page, we improved the layout and call to action.
We made sure that each page had lead capture forms that stood out, as well as before & after images, links to the gallery, and testimonials in the sidebar to help with the practice’s social proof.
One of the main objectives of the website re-design was to improve the mobile design and mobile-responsiveness of the website. The previous website was mobile responsive, but we wanted to improve the mobile layout by making it less busy and easier to navigate and contact the practice.
We implemented our Turbo sticky footer, which makes it easy for a website visitor to tap to call, email, or find directions to the practice no matter where they are or how far they’ve scrolled on any page on the website. You can see the difference below.
If you’d like to see a breakdown of all our most recent projects click here, or you can check out our portfolio of website work here. If you run a medical spa or aesthetic practice and you’d like to learn more about a website or logo re-design, then send Turbo a note here. You can also reach us directly at 877-673-7096 x2.