Turbo has launched another new website! Ageless Beauty is an aesthetic practice (medical spa) that focuses on non-surgical, anti-aging procedures. Lead by Darlene Puja, RD, the practice is located in Okamos, MI and serves the greater East Lansing metro.
Ageless Beauty came to Turbo early in 2018 in need of both website and marketing help. She knew she had an outdated website and wanted to start by working on improving the look and feel, including a logo re-design.
The old website was “boxed in,” with an outdated logo and a “thin” content. The goal was to not only improve the look and feel of the new design, but also improve the quantity and quality of the content; enhance the calls to action; and create a more user-friendly mobile interface. You can click here to visit the new website. Here are some of the features of the new website, which we developed on WordPress:
- fully custom design
- logo re-design
- fully “responsive” layout with “sticky” mobile calls to action
- parallax page components
- improved navigation
- social media integration
- full search engine optimization
- blog integration
- web forms for improved lead generation
- fully secured via SSL
You can see the improvements in the after photos below. The two biggest things that were updated were the logo and color scheme. The old homepage also had a beige background and a lot of white space within the borders. We focused on widening the website, updating the logo and color scheme, and highlighting the main procedures the practice offers.
One of the biggest issues on the old website was the lack of content. You couldn’t navigate to any specific procedure page directly, so we wanted to enhance the navigation to make it easy for users to click on exactly what they’re looking for. From there, we wanted to beef up each procedure page to provide better info to patients interested in each procedure.
As you can see below, the inner pages lacked prominent conversion elements, so our focus was to add lead capture forms above the fold. We also added reviews to the sidebar as well, to help with the website’s social proof. Lastly, as mentioned in the last paragraph, we worked diligently on enhancing or beefing up, the content for each of the procedure pages. This goes for not only the copy but also the images and videos on each inner page.
Our primary goal with the mobile responsiveness of the new site was to improve the calls to action. Our Turbo sticky footer makes it easy for a website visitor to tap to call, email, or find directions to the practice no matter where they are or how far they’ve scrolled on any page on the website.
If you’d like to see a breakdown of all our most recent projects click here, or you can check out our portfolio of website work here. If you run a medical spa or aesthetic practice and you’d like to learn more about a website or logo re-design, then send Turbo a note here. You can also reach us directly at 877-673-7096 x2.