We’re excited to have recently completed a website re-design for our new client, The Face and Body Place. Lead by board-certified dermatologist Kimberly Finder, MD, the Face and Body Place serves patients in the San Antonio, TX, area.
Dr. Finder came to Turbo in late 2018 in need of website and marketing assistance. She was looking for ways to increase the exposure of the practice, generate more leads, and improve the overall look and feel of her website.
The old website was not inherently bad, but it was outdated and in need of some reorganization. There was clutter on many of the pages, and there were a large number of pages on the site that needed updating and improved conversion elements. The site itself needed updated navigation. The site also was not optimized for mobile. You can click here to visit the new website. Here are some of the features of the new website, which we developed on WordPress:
- fully custom design
- fully “responsive” layout with “sticky” mobile calls to action
- parallax page components
- improved navigation
- Turbo photo gallery
- social media integration
- full search engine optimization
- blog integration
- web forms for improved lead generation
- fully secured via SSL
You can see the improvements in the after photos below. The old website wasn’t in terrible shape, and we maintained the practice’s branding, but the design really needed some updating. We brought out the brand colors in the new design, creating a sleek, professional look. We enhanced the navigation and improved the homepage visuals on the services offered directly on the homepage. We also added more conversion elements to encourage visitors to schedule an appointment.
The inner pages contained good information, but needed a refresh and to be reformatted for conversion. They also lacked visual intrigue and calls to action. We created a more visually-appealing design that draws perspective patients in with more images, a cleaner layout and ease of navigation to external pages, such as the photo gallery and testimonials. We updated the lead capture forms and added links to the gallery and testimonials to the sidebar to help with the website’s social proof.
Our primary goal with the mobile responsiveness of the new site was to improve the overall mobile user interface. As you can see, the main pages were not optimized for mobile. They had a mobile menu, but it needed a modernized look just like the rest of the site. The site is now fully mobile friendly, with all elements being easily accessible on any mobile device and the menu being easy to access as well. We also implemented our Turbo sticky footer, which makes it easy for a website visitor to tap to call, email, or find directions to the practice no matter where they are or how far they’ve scrolled on any page on the website. You can see the difference below.
If you’d like to see a breakdown of all our most recent projects click here, or you can check out our portfolio of website work here. If you’d like to learn more about WordPress conversions, or re-designing your existing website, then send Turbo a note here. You can also reach us directly at 877-673-7096 x2.