We’re excited to have recently completed a website re-design for our client Trilogy Medical & Aesthetics. Lead by physician and surgeon Jeff Lester, DO, Trilogy has three offices located in Campbell, Santa Cruz and Watsonville, California.
Dr. Lester and his team have been microsite clients of Turbo since December 2017, but decided to come on as a full client to improve their main site and marketing tactics. He was looking to help grow the exposure of the practice, generate more leads, and improve the look and feel of the website.
The old website was outdated, in need of some improved branding and lacked some user-friendly elements. The site pages were cluttered, it did not focus on the areas of the practice in need of growth, and utilized a very templated look. We also wanted to improve the calls to action and create a more user-friendly mobile interface. You can click here to visit the new website. Here are some of the features of the new website, which we developed on WordPress:
- fully custom design
- fully “responsive” layout with “sticky” mobile calls to action
- parallax page components
- improved navigation
- social media integration
- full search engine optimization
- blog integration
- web forms for improved lead generation
- fully secured via SSL
You can see the improvements in the after photos below. As mentioned earlier, the design was outdated and needed improvement. We also had new branding colors that needed to be implemented onto the new site. We brought out the new brand colors in the new design, and worked to create a sleek, updated look for Trilogy. Additionally, we added more conversion elements, images and information to the home page.
The inner pages were busy and lacked visual intrigue. We created a more visually-appealing design that draws perspective patients in with more images, a cleaner layout and ease of navigation to external pages. We also added new pages and rearranged the menu, which dramatically improved website SEO and the navigation. We also needed to ensure each page had prominent conversion elements. We added lead capture forms, before & after images, links to the gallery and testimonials to the sidebar to help with the website’s social proof.
One of our main goals in this redesign was to improve the mobile design and mobile-responsiveness of the website. While the website had some mobile-friendly elements, it was bulky and some text and images were difficult to read on mobile devices. The new website offered a fully mobile-responsive design, with an easy to access mobile menu and images ideal for mobile viewers. We also implemented our Turbo sticky footer, which makes it easy for a website visitor to tap to call, email, or find directions to the practice no matter where they are or how far they’ve scrolled on any page on the website. You can see the difference below.
If you’d like to see a breakdown of all our most recent projects click here, or you can check out our portfolio of website work here. If you’d like to learn more about WordPress conversions, or re-designing your existing website, then send Turbo a note here. You can also reach us directly at 877-673-7096 x2.