Penalty Coming for Non-Mobile Responsive Websites

/Penalty Coming for Non-Mobile Responsive Websites

Penalty Coming for Non-Mobile Responsive Websites

responsive aesthetic websitesIf you haven’t heard the news, Google has announced that starting April 21, 2015 their algorithm will shift to use mobile-friendliness as a “ranking signal.” While this isn’t really surprising (Google has issued warnings via Webmaster Tools for the past year), the announcement of a specific algorithm change contrasts with previous updates, such as Penguin, PANDA and Hummingbird.

I think Google is being transparent to really warn “innocent” websites that they better update or they could see their search engine rankings plummet. In the past, warning black-hat websites wasn’t necessary, but many of the websites potentially affected by this update are not utilizing black-hat tactics trying to manipulate Google’s algorithm.

Why is Google making this update? Simple, Google is trying to continue to provide the best and most relevant search results to people searching. A site that’s not mobile-compatible will almost always have higher bounce rates because the user has to pinch the screen to read the text. Navigating and filling out web forms is also more difficult on a non-mobile responsive site.

This line of thinking from Google extends beyond just mobile-compatibility. Your website speed also plays a role in how well your site ranks. If your site is slow to load, Google will conclude that users will leave, thus they don’t want your site showing up highly in search results.

So how do I know if my website is mobile-compatible? Google has a mobile-friendly test that you can utilize here. Also, if you have Google Webmaster Tools that you monitor you may have already seen warnings about mobile-compatibility.

mobile-friendly test

Screenshot of actual test


Google also announced back on February 26th that indexed app content will now be a factor for “signed-in users who have the app installed.”

Do you have a website that’s not mobile-friendly? Turbo can walk you through your options for getting it updated. A “responsive” website will adjust based on screen size, so that it fits well on smartphones and tablets of all sizes. Learn more about your options today and start improving your rankings and bounce rates. Drop Turbo a line here or call us at 877-673-7096 x2.

By |2016-12-23T12:42:20+00:00March 24th, 2015|Google Analytics, Med Spa Marketing, Medical Marketing, Mobile, News, SEO|0 Comments

About the Author:

Tom joined Matt in 2010, helping co-found Turbo Medical Marketing. As COO, Tom oversees all production and works directly with both the executive team and the Account Managers. Tom has helped to formulate systems and processes for sales, business development, internal marketing, service offerings, client intake, and employee hiring and training. You can get a sense of Tom's marketing knowledge, as well as pick up some marketing tips and insights, by checking out the Turbo blog that he contributes to weekly. Tom has also spoken at several aesthetic conferences in the past about topics ranging plastic surgery technology to mobile marketing. Tom received his B.A. in Business Management Economics from the University of California at Santa Cruz. He is a former collegiate rugby player and he enjoys golfing, snowboarding, hiking, and playing with his dog Yogi in his spare time. He's also a mentor with the Big Brothers, Big Sisters program in Charleston. Tom lives with his wife Lindsay in Mt. Pleasant, SC.

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