We’ve recently completed a website re-design for The John Bull Center for Cosmetic Surgery and Laser Medispa. Lead by board-certified plastic surgeon John Bull, MD, the John Bull Center serves patients in Naperville, IL, and the Western Suburbs of Chicago.
Dr. Bull and his team came to Turbo at the end of 2018 in search of both website and marketing help. Dr. Bull’s original website was outdated, and he wanted to take his site and practice to the next level with an update. We were excited to take on this project to enhance his online presence and bring more patients into his practice.
Our goal was to re-design the website, modernize the design with his current branding in tact, bulked up the content, improve the navigation, and improve the mobile interface. You can click here to visit the new website. Here are some of the features of the new website, which we developed on WordPress:
- fully custom design
- fully “responsive” layout with “sticky” mobile calls to action
- parallax page components
- improved navigation
- Upgraded Turbo photo gallery
- social media integration
- full search engine optimization
- blog integration
- web forms for improved lead generation
- fully secured via SSL
You can see the improvements in the after photos below. We modified the layout and graphics to make the site less busy and easier to read and navigate. We added more geographical identifiers and opportunities for contacting the practice without the site feeling overcrowded. We updated the site navigation for easier visitor use, and implemented a new menu and made it sticky so it could be accessed no matter how far you’ve scrolled on any page. Finally, we incorporated more conversion elements throughout the site to encourage potential patients to schedule a consultation.
There was some good content on the site, but it needed an update and to be reformatted for optimal conversion. We rearranged and added to the copy across the site, better breaking up the content and adding more direct calls to action. We also added before & after images and testimonials to each page to add social proof and encourage conversions.
We also implemented a sidebar on each page to highlight reviews, before & after images, and encourage patients to request a consultation. While the old client site had a sidebar, some of its elements took attention away from visitors looking for information. This new sidebar will better grab the attention of clients and encourage them to fill out a form or learn more about the practice.
We also wanted to improve the mobile design and responsiveness of the website. While the old site was mobile-friendly, it was overcrowded and difficult to read. We wanted to update the mobile site to ensure ease of navigation and readability. We created a sleek design that closely resembled the main site with plenty of conversion elements. We also condensed the menu at the top of the page for easy website access.
We implemented a sticky menu at the top, for easy access to any of the unique pages on the website. We also implemented our sticky footer plugin, making it easier for patients to tap to call or email with only one click from anywhere on the website. We’ve modified the header size and added conversion elements at the bottom of the screen.
If you’d like to see a breakdown of all our most recent projects click here, or you can check out our portfolio of website work here. If you’d like to learn more about WordPress conversions, or re-designing your existing website, then send Turbo a note here. You can also reach us directly at 877-673-7096 x2.