We’ve recently completed a website re-design for Nirvana Plastic Surgery. Lead by board-certified plastic surgeon Stephen Duffy, MD, Nirvana serves patients in Myrtle Beach and northeastern South Carolina.
Dr. Duffy and his team came to Turbo in May 2018 in need of both website and marketing help. He felt that the site was generic and didn’t align with the desired aesthetic of his practice. It was also thin on content, with not nearly enough focus on any of the surgical and non-surgical procedures offered at the practice.
Our goal was to re-design the website, give Nirvana a unique look without removing their branding, improve the procedure page layout, beef up the content, improve the navigation, and improve the mobile interface. You can click here to visit the new website. Here are some of the features of the new website, which we developed on WordPress:
- fully custom design
- fully “responsive” layout with “sticky” mobile calls to action
- parallax page components
- improved navigation
- Upgraded Turbo photo gallery
- social media integration
- full search engine optimization
- blog integration
- web forms for improved lead generation
- fully secured via SSL
You can see the improvements in the after photos below. The old website was a bit cluttered and outdated. The images made the page look busy, and it took away from the important information perspective patients are looking for on the site. We wanted the new homepage to be more strategic with the placement and linking of images, making them stand out and give the site a clean, classy look. We also implemented a brand new menu and made it sticky so it could be accessed no matter how far you’ve scrolled on any page. Finally, we incorporated more conversion elements on the site to encourage potential patients to schedule a consultation.
The biggest issue of all with the inner pages, and old website as a whole, was that many of these pages simply didn’t exist. As you can see in the image below, the procedures were all grouped together by are of the body. In some cases there was only a paragraph or two of information for each procedure, so we broke each procedure into unique pages. We focused on “beefing up” or re-writing a lot of the content, with improved calls to action within the copy.
We also implemented a sidebar on each page to highlight reviews, before & after images, and encourage patients to submit their information.
In addition to building out and improving the content, our next huge objective was to ensure was to make the new website mobile responsiveness, since the old site was not. As you can see, the old site was identical to the desktop site. We implemented an entirely mobile-friendly design to ensure that everything is optimized for mobile engagement and conversions.
We implemented as sticky menu at the top, for easy access to any of the unique pages on the website. We also implemented our sticky footer plugin, making it easier for patients to tap to call or email with only one click from anywhere on the website.
If you’d like to see a breakdown of all our most recent projects click here, or you can check out our portfolio of website work here. If you’d like to learn more about WordPress conversions, or re-designing your existing website, then send Turbo a note here. You can also reach us directly at 877-673-7096 x2.