We’ve recently completed a website re-design for Lakemont Plastic Surgery. Lead by board-certified plastic surgeon Scott Greenberg, MD, Lakemont serves patients in Winter Park, FL, and throughout the Orlando metro.
Dr. Greenberg and his team came to Turbo in August 2018 in need of both website and marketing help. While the design itself was not inherently bad, he wanted to improve the conversion rate. We were excited to take on this project to help bring more Florida patients into his practice.
Our goal was to re-design the website, improve the overall layout while keeping the branding intact, improve the procedure page layout, improve the navigation, and improve the mobile interface. You can click here to visit the new website. Here are some of the features of the new website, which we developed on WordPress:
- fully custom design
- fully “responsive” layout with “sticky” mobile calls to action
- parallax page components
- improved navigation
- Upgraded Turbo photo gallery
- social media integration
- full search engine optimization
- blog integration
- web forms for improved lead generation
- fully secured via SSL
You can see the improvements in the after photos below. We modified the layout and graphics to make the site easier to read and navigate. We wanted to strategically modify the home page with the placement and linking of images to give it a clean, classy look. We also implemented a brand new menu and made it sticky so it could be accessed no matter how far you’ve scrolled on any page. Finally, we incorporated more conversion elements throughout the site to encourage potential patients to schedule a consultation.
The copy on the current site was already strong, it just needed some reformatting. We rearranged the copy and added before & after images and testimonials to each page to add social proof and encourage conversions.
We also implemented a sidebar on each page to highlight reviews, before & after images, and encourage patients to submit their information. As you can see below, the old site had a sidebar, but the call to action headline was different. By pre-framing the headline to a commitment to a consultation we’ve found that leads to stronger leads than a “Ask the Doctor” headline.
We also wanted to improve the mobile responsiveness of the website. While the old site was mobile-friendly, we wanted to simplify the imagery and not overwhelm potential patients when they came onto the site with a busy homepage. We created a sleek design that closely resembled the main site with plenty of conversion elements. We also condensed the menu for easy website access.
We implemented as sticky menu at the top, for easy access to any of the unique pages on the website. We also implemented our sticky footer plugin, making it easier for patients to tap to call or email with only one click from anywhere on the website. You can see the “after” photos below, #2 and #4. We’ve shrunk down the header size and added conversion elements at the bottom of your screen.
If you’d like to see a breakdown of all our most recent projects click here, or you can check out our portfolio of website work here. If you’d like to learn more about WordPress conversions, or re-designing your existing website, then send Turbo a note here. You can also reach us directly at 877-673-7096 x2.