Plastic Surgeon WordPress Conversion Project

/Plastic Surgeon WordPress Conversion Project

Plastic Surgeon WordPress Conversion Project

The latest website development project from Turbo was a WordPress conversion for Correa Plastic Surgery in The Woodlands, TX. The work focused primarily on improving the user-friendliness on the backend, but also included a few improvements on the front-end.

Dr. Correa is a young but renown, board-certified plastic surgeon serving the greater Houston metro. He came to Turbo in early 2016 looking to step up his marketing efforts and we decided that addressing his website would be the best first step. The decision to move to WordPress was to improve the backend and front-end usability or user experience (UX). Since WordPress is the most supported and widely used CMS available for websites our goal was to convert him to this user-friendly platform knowing that we can continue to use it for years. On the front-end, we made several updates, including:

  1. Implementing the new Turbo photo gallery software
  2. Modify the mobile layout to include a “sticky” footer with quick links to tap to call and email, as well as gallery and direction links
  3. Improve the website’s optimization

Below you can see how the “sticky” footer looks and works on a mobile device. The ease in which you can tap the ‘Call’ button no matter where you are on a given page, along with the easy-to-complete email form that slides out when tapped, will help improve conversion rates.

mobile site views

The Turbo photo gallery software makes it easy for anyone to add cases in a matter of minutes. The state-of-the-art filtering systems, as well as the optimization features, gave Dr. Correa a big upgrade over his previous photo gallery.

photo gallery by turbo medical

If you’d like see a rundown of all our most recent projects click here, or you can check out our portfolio of website work here. If you’d like to learn more about WordPress conversions, or re-developing your existing website, then send Turbo a note here. You can also reach us directly at 877-673-7096 x2.

By |2016-12-23T12:42:18+00:00June 21st, 2016|Turbo Projects, Web Development|0 Comments

About the Author:

Tom joined Matt in 2010, helping co-found Turbo Medical Marketing. As COO, Tom oversees all production and works directly with both the executive team and the Account Managers. Tom has helped to formulate systems and processes for sales, business development, internal marketing, service offerings, client intake, and employee hiring and training. You can get a sense of Tom's marketing knowledge, as well as pick up some marketing tips and insights, by checking out the Turbo blog that he contributes to weekly. Tom has also spoken at several aesthetic conferences in the past about topics ranging plastic surgery technology to mobile marketing. Tom received his B.A. in Business Management Economics from the University of California at Santa Cruz. He is a former collegiate rugby player and he enjoys golfing, snowboarding, hiking, and playing with his dog Yogi in his spare time. He's also a mentor with the Big Brothers, Big Sisters program in Charleston. Tom lives with his wife Lindsay in Mt. Pleasant, SC.

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