Plastic Surgery and Med Spa Practice Website Re-boot

/Plastic Surgery and Med Spa Practice Website Re-boot

Plastic Surgery and Med Spa Practice Website Re-boot

We’ve just launched yet another plastic surgery website. Our most recent website re-design project was for Panacea Plastic Surgery. The practice – featuring two locations in the Atlanta metropolitan – is lead by Dr. Nour Abboushi and Dr. Kimberly Singh, both board-certified plastic surgeons offering surgical and medical spa procedures.

Dr. Abboushi and Dr. Signh had worked with other digital marketing agencies in the past, without ever fully embracing a comprehensive digital marketing plan, or partner.

Our initial goal was to up re-design the website to give it a more modern look, and then focus on driving traffic to the website. Click here to visit the new website. Here are some of the features of the new website, which we developed on WordPress:

  • custom design
  • fully “responsive” layout with “sticky” mobile calls to action
  • parallax page components
  • improved navigation for seamlessly accessing individual procedure pages
  • Turbo photo gallery
  • social media integration
  • full search engine optimization
  • blog integration
  • web forms for improved lead generation
  • fully secured via SSL

You can see the difference in the before and afters below. The old website had more of a boxed-in look and limited mobile effectiveness. We re-organized the navigation, opening it up to allow for patients to find procedures by the specific area of the body they treat.

Click to enlarge

Most of the inner pages relied heavily on stock photos, so we worked in more social proof, including relevant before & after photos – with links to the gallery – within the text of these pages. We also improved the on-page SEO, as well as the visual layout of the sidebar, with the call to action at the top.

Click to enlarge

On mobile, the you can see the old site screenshot on the left, compared to the new screenshot on the right. We’ve improved the ease in which patients can tap to call both practice locations, email, view the gallery, and find directions to the both practices, no matter where you are on any given page…

Click to enlarge

If you’d like see a breakdown of all our most recent projects click here, or you can check out our portfolio of website work here. If you’d like to learn more about WordPress conversions, or re-designing your existing website, then send Turbo a note here. You can also reach us directly at 877-673-7096 x2.

About the Author:

Tom joined Matt in 2010, helping co-found Turbo Medical Marketing. As COO, Tom oversees all production and works directly with both the executive team and the Account Managers. Tom has helped to formulate systems and processes for sales, business development, internal marketing, service offerings, client intake, and employee hiring and training. You can get a sense of Tom's marketing knowledge, as well as pick up some marketing tips and insights, by checking out the Turbo blog that he contributes to weekly. Tom has also spoken at several aesthetic conferences in the past about topics ranging plastic surgery technology to mobile marketing. Tom received his B.A. in Business Management Economics from the University of California at Santa Cruz. He is a former collegiate rugby player and he enjoys golfing, snowboarding, hiking, and playing with his dog Yogi in his spare time. He's also a mentor with the Big Brothers, Big Sisters program in Charleston. Tom lives with his wife Lindsay in Mt. Pleasant, SC.

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