Has your aesthetic practice ever been approached by an outside company for SEO services? Of course it has. These companies are everywhere! While some of them can provide your practice with good results, many are over priced, if not completely un-credible.

If you’ve decided that online marketing, including SEO, is something you might want to invest in, that’s great. The next step is to find out what you need and what you don’t. You’ll also want to weed out the pretenders from the legit agencies who can provide this service for you. Here’s are some things to consider if you’re thinking about investing in SEO, or online marketing in general:

1) Is your website up to date? Think about it. The whole reason you want to market online is to generate leads, and eventually new business. Would you run an ad in the paper, on the radio, or on TV if the building you’re practicing out of is being remodeled or is in need of serious work? Of course not! Your website is your online, or virtual, practice. Why direct anyone to it if it looks anything less than what your physical practice looks like? You will lose out on potential business and your conversion rates will suffer.

2) Do you have a blog? This is crucial in today’s online marketplace. You need a blog to be credible. You need a blog to expand upon the basic pages of your website. You need a blog to syndicate out to social bookmarking and social networking sites. If you’re going to invest in SEO, make sure you have a blog in place.

3) Do you have video, or plan to shoot video? If your answer is no then you’re missing out. Invest in a $150-$200 camera to shoot videos of patient testimonials. These can then be posted to you blog, and then marketed online. Some exceptional SEO and internet marketing companies might even edit the videos for you.

4) Do you have a Facebook and Twitter page? If not, you should (see #2). This is crucial for increasing or improving visibility, credibility, patient testimonials, customer service, and ultimately leads.

Ok, so you’ve take care of steps #1-4. Good. Now you want to know who to invest your hard earned money with. Here are some things to consider when evaluating a company:

  • Does that company specialize in your niche? Do they primarily deal with clients like yourself? This is important as they need to know your market and industry in order to advise you.
  • Does the company guarantee results? There are no guarantees in marketing. Make sure you go with a company that has a proven track record, but shys away from guarantees.
  • Does the company offer general marketing consulting? This can be a tough one to gauge, and often times you’ll have to speak to the company to make this determination. Ultimately you want to be working with a consultant who is not only extremely well-versed in internet marketing, but who has a team behind him to execute everything. Freelancers typically cannot provide this level of service. Agencies can, provided that their account managers and consultants are experienced.
  • Does the company you’re speaking with utilize social media well, have an optimized website, and generate leads online? Make sure that the agency that you consider “practices what it preaches.” Take a look at their website. Is it professional and well put together? Does it have a valuable “call to action?” Now do a Google search. Do they show up for their top keywords?
  • There are many things to keep in mind before you begin an online marketing campaign for you practice. If you have any questions about how you can improve your presence online through social media, website/blog development, or SEO then contact Turbo Medical Marketing today or call 877-673-7096.