Benefits of Split Testing

By | June 21st, 2017|Cosmetic Surgeon Marketing, Google Adwords, Lead Generation, Med Spa Marketing|

If you're unfamiliar with the phrase "split testing" - also referred to as A/B testing - it's a marketing tactic used to compare results for clicks, engagement and conversions. The concept involves running the same campaign with two different ads, and two different landing pages, for example, to see which performs better. Split testing is [...]