advertising

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Content Marketing vs. Advertising

By | March 23rd, 2016|Cosmetic Surgeon Marketing, Med Spa Marketing, Medical Marketing, SEO|

  Paper vs. plastic? Democrat vs. Republican? To be or not to be? It seems everywhere you turn there are examples of the media attempting to classify individuals as "this" or "that," trying to make life as black and white as possible. In marketing there is no black and white. What works for one practice may [...]

Medical Facebook Advertising

By | March 1st, 2011|Cosmetic Surgeon Marketing|

Move aside Google Adwords, Facebook advertising has arrived! For those of you who aren't familiar with Facebook advertising, it has grown exponentially over the past year. Also, given that it is much less competitive than Google Adwords, people who are using it are bidding less per click and typically paying less compared to Adwords. While [...]

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