Is AdWords Now Worth Investing In?

By | November 9th, 2016|Cosmetic Surgeon Marketing, Google Adwords, Med Spa Marketing, Medical Marketing|

For many years I cautioned against using Google AdWords as a lead generation tool. Paying "per click" (PPC as it's commonly referred to) seemed to really only "work" (with a solid cost-per-conversion rate) in smaller, more rural areas. My takeaway was that folks in larger metros, who are typically more tech savvy, were either clicking and [...]