Aesthetic Blogging

Home/Tag: Aesthetic Blogging
Explore by Blog Category
Child Category
category
Loading....

Is Blogging Really Effective? How to Track Blogging KPIs

By |2020-02-07T07:15:07-07:00January 30th, 2020|Blogging, SEO|

Blogging is outdated! Blogging is stale! Blogging is so 10 years ago! Yes, I still hear aesthetic practices pushing this message despite countless evidence to the contrary. The truth is, blogging isn't dead, it's alive and well. Blogging can help improve SEO, establish credibility, and generate leads! Your aesthetic practice's marketing funnel for blogs is [...]

What’s the Perfect Blog Post Length?

By |2017-10-06T12:42:59-07:00September 25th, 2017|Blogging, SEO|

Short answer: there is no perfect length. If you Google around to find the "perfect length" blog or your ask other agencies you'll see that there are many different claims. I think Moz, who has one of the best blogs about SEO, does a great job of summarizing what they've found to be the "perfect" [...]

What to Blog About: Do’s & Don’ts for Aesthetic Practices

By |2016-12-23T12:42:18-07:00June 10th, 2016|Blogging, SEO|

The benefit to blogging is simple: continuously adding (quality) content to your website will give you the opportunity to rank for more and more keywords. This is especially true for long-tail keywords (very specific searches). Knowing the value of blogging and actually executing on it is a different story. There are correct and incorrect ways [...]

How to Grow Your Blog’s Exposure

By |2016-12-23T12:42:19-07:00August 21st, 2015|Blogging|

Before I get into some useful tactics for increasing the visibility of your blog articles it's worth reiterating that you need more than just "quality, unique articles." I hear that phrase uttered by a lot of "SEO" people, particularly those in the aesthetics industry, but what does that even mean? Obviously we want unique articles; [...]

Can My Practice Outsource its Blogging?

By |2016-12-23T12:42:22-07:00July 24th, 2014|Blogging|

Blogging is a huge part of any digital marketing strategy. We recommend that every practice blogs on a monthly basis and we've even provided tips for writing quality blog articles. However, even with a strategic process for writing blogs they still take time to complete, which begs the question: can I outsource my blog copywriting? The [...]