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Building Links Through Guest Blogging? Tread Lightly

By |2020-01-27T11:20:12-07:00June 2nd, 2017|Blogging, SEO|

In a recent article I wrote - the focus was on backlinks - and how user engagement on your website is becoming more important for SEO than backlinks. Coincidentally, shortly after I published that blog Google announced a warning for webmasters about building backlinks through guest blogs. You can view the entire Google message here. If you're not familiar [...]

User Engagement is the New Backlink

By |2020-01-27T11:20:26-07:00May 15th, 2017|SEO, UX|

For years we've heard about how great backlinks are for SEO. The backlink craze was at its peak around five years ago, back when companies would pay people to create links in forums, blogs, and other obscure areas of the web. This lead to massive amounts of spam, and it also jump-started Google's Penguin and [...]