What’s the Perfect Blog Post Length?

By | 2017-10-06T12:42:59+00:00 September 25th, 2017|Blogging, SEO|

Short answer: there is no perfect length. If you Google around to find the "perfect length" blog or your ask other agencies you'll see that there are many different claims. I think Moz, who has one of the best blogs about SEO, does a great job of summarizing what they've found to be the "perfect" [...]

Building Links Through Guest Blogging? Tread Lightly

By | 2017-06-02T07:53:31+00:00 June 2nd, 2017|Blogging, Cosmetic Surgeon Marketing, Med Spa Marketing, Medical Marketing, SEO|

In a recent article I wrote - the focus was on backlinks - and how user engagement on your website is becoming more important for SEO than backlinks. Coincidentally, shortly after I published that blog Google announced a warning for webmasters about building backlinks through guest blogs. You can view the entire Google message here. If you're not familiar [...]

How to Grow Your Blog’s Exposure

By | 2016-12-23T12:42:19+00:00 August 21st, 2015|Blogging, Med Spa Marketing, Medical Marketing|

Before I get into some useful tactics for increasing the visibility of your blog articles it's worth reiterating that you need more than just "quality, unique articles." I hear that phrase uttered by a lot of "SEO" people, particularly those in the aesthetics industry, but what does that even mean? Obviously we want unique articles; [...]

Can My Practice Outsource its Blogging?

By | 2016-12-23T12:42:22+00:00 July 24th, 2014|Blogging, Med Spa Marketing, Medical Marketing|

Blogging is a huge part of any digital marketing strategy. We recommend that every practice blogs on a monthly basis and we've even provided tips for writing quality blog articles. However, even with a strategic process for writing blogs they still take time to complete, which begs the question: can I outsource my blog copywriting? The [...]

5 Tips For Writing Great Blog Articles

By | 2016-12-23T12:42:23+00:00 August 9th, 2013|Uncategorized|

If you've been following this blog you know the high value that we place on blogging. Two of the key components to marketing are visibility and credibility. The blog is one major facet of establishing this visibility and credibility, not only to patients, but also to search engines. Simply put, quality blog articles that are [...]

Medical Practice Blogging: What to Write About?

By | 2016-12-23T12:42:26+00:00 June 27th, 2012|Blogging, Cosmetic Dentist Marketing, Cosmetic Surgeon Marketing, Lead Generation, Medical Marketing|

A s a cutting-edge medical marketing agency, we often present ourselves as a company that combines "old school" internet marketing, which focused heavily on SEO, and "web 2.0" social media marketing. The tool we rely on to bridge this gap is the blog, which is why it's a must for every medical practice. In this article I'd [...]

Is It Beneficial to Have More Than One Blog?

By | 2016-12-23T12:42:28+00:00 November 30th, 2011|Blogging, Medical Marketing|

This is a question that I get frequently. Doctors and their practices might already have a blog associated with their website, so they often ask, "why should I add another blog?" or "is there a benefit to an additional blog?" The answer is quite simply 'yes!' Having multiple blogs can give you an incredible advantage over your competitors. The [...]

Medical Blogging: Tips for Writing Quality Articles

By | 2016-12-23T12:42:29+00:00 June 7th, 2011|Blogging, Cosmetic Dentist Marketing, Cosmetic Surgeon Marketing|

When it comes to blogging, medical doctors have to take a different approach than other businesses. Patient privacy is extremely important and should never be compromised. Also, doctors and physicians need to be careful about facts and claims that they make. So does this mean that you should avoid blogging out of fear? Of course not... Here are some tips [...]

Should Doctors and Physicians Be Wary of Social Media?

By | 2016-12-23T12:42:31+00:00 December 23rd, 2010|Blogging, Cosmetic Dentist Marketing, Cosmetic Surgeon Marketing|

I've had this question posed to me many times over the past year. As you know, anything that you post to the internet is likely permanent. Therefore, you need to be cognizant of your reputation online and aware of what you're putting online as well. The latter is what concerns many doctors and physicians. Not [...]

How to Automate Your Word of Mouth Marketing Using Social Media

By | 2016-12-23T12:42:31+00:00 November 10th, 2010|Blogging, Cosmetic Dentist Marketing, Cosmetic Surgeon Marketing|

Many medical practices have begun using social media to interact with patients and become more visible online. Facebook, Twitter, blogging, and video marketing can be daunting for some, while others have no problem diving in or slowly getting involved. No matter the startegy, almost everyone wonders at some point, "How can I automate my efforts [...]

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