Google Call-Only Ads Update: Are Phone Leads Better than Web Leads?

By |2018-12-14T08:38:09+00:00December 15th, 2018|Google Ads, Medical Marketing|

This month, Google updated its policy requirements for call-only ad format with the following changes: Service providers will now be required to use their actual business name in call-only ads. Service providers can no longer advertise with a business name that doesn't represent their specific business or clearly disambiguate from similar businesses. For example, generic or location-based [...]