Calls to Action

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Google Call-Only Ads Update: Are Phone Leads Better than Web Leads?

By |2018-12-14T08:38:09-07:00December 15th, 2018|Google Ads|

This month, Google updated its policy requirements for call-only ad format with the following changes: Service providers will now be required to use their actual business name in call-only ads. Service providers can no longer advertise with a business name that doesn't represent their specific business or clearly disambiguate from similar businesses. For example, generic or location-based [...]

Calls to Action that Don’t Involve Discounts

By |2016-12-23T12:42:20-07:00February 23rd, 2015|Lead Generation|

As an aesthetic practice, your main focus is to grow your business, and to do that you need to generate leads. These leads need to be treated like gold, as many can result in over $10,000 in revenue. But how to you generate leads? Start by thinking about incentives. What value are you providing patients [...]