conversion tracking

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Basic to Advanced Lead Tracking Tips

By |2016-12-23T12:42:20-07:00May 14th, 2015|Google Analytics, Lead Generation|

Generating leads is the end goal to almost every digital marketing strategy. In many of our articles we discuss how to generate leads, but once you've got your tactics in place you need to make sure you're properly tracking all your leads. This is essential for understanding ROI. Here are a few tips to ensure that [...]

New Google Analytics Feature: Attribution

By |2016-12-23T12:42:23-07:00July 24th, 2013|Google Analytics|

If you like conversion tracking within Google Analytics you'll love the Attribution Modeling feature they've recently introduced. You'll notice a new link under the Conversion section in your Analytics sidebar. Click on 'Attribution' and then 'Model Comparison Tool' to see this new feature. At first glance, it looks like a custom report you may have set up [...]

Conversion Tracking: The Key to Assessing Your Marketing

By |2016-12-23T12:42:27-07:00February 14th, 2012|Google Analytics|

If you're like most medical practices you've invested some money into internet marketing of some sort, whether it be search engine optimization, Facebook advertising, email marketing, or social media marketing, to name a few. The key word here is "invested." In other words, you expect a return on that investment. The problem is that many [...]