Direct Traffic

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Direct Traffic in Google Analytics: None vs. Not Set

By |2019-03-14T13:50:47-07:00March 3rd, 2019|Google Analytics|

Direct traffic is the most misunderstood source in Google Analytics. Most Analytics beginners understand common sources of traffic, such as Google/organic, Facebook/referral, and Google/cpc; they're self-explanatory. But Direct traffic is trickier to comprehend, and we'll dive into why that is in this article. Isn't Direct traffic those who type in a website URL directly into [...]

How to Increase Direct Traffic to Your Website

By |2020-01-27T11:12:51-07:00March 10th, 2018|Google Analytics|

If you stay on top of your aesthetic practice's website traffic in Google Analytics, you probably have focused on your organic or paid traffic. That makes sense, as it behooves aesthetic and medical business owners and practice managers to track any investment in SEO or AdWords. But what about direct traffic? What exactly is that? [...]

Understand Google Analytics Part I: A General Overview

By |2016-12-23T12:42:30-07:00January 11th, 2011|Google Analytics|

This is part I of a five part series discussing Google Analytics and how you can use it to make improvements within your website, your social media marketing, and your marketing strategy in general. Before dive into Google Analytics I want to take a moment to explain the importance of  having analytics installed on your website or [...]