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How to Generate More Reviews Online

By |2016-12-23T12:42:29-07:00July 15th, 2011|Medical Reviews, Practice Reputation|

If you aren't already aware, reviews matter. Now more than ever, with information and internet access so readily available, people are turning to their peers for feedback about doctors and medical practices. Not only do potential patients find them valuable, search engines do as well. Having reviews will help boost your Google Places ranking. So how do [...]

Automate Your Patient Follow Up Process

By |2016-12-23T12:42:29-07:00June 24th, 2011|Internal Marketing, Practice Reputation|

If you're running a dental, medi spa, ophthalmology or plastic surgery practice then chances are you're using some sort of scheduling software. If you're not then you seriously need to consider exactly how much time your receptionists are spending making appointment reminders and following up with patients. Patient reminder software, like the popular Smile Reminder, [...]

Medical Marketing Strategy (Part II)

By |2016-12-23T12:42:30-07:00April 7th, 2011|Practice Reputation|

In my previous blog post, Medical Marketing Strategy (Part I), I discussed the tools that need to be in place in order for you to implement a monthly marketing plan (the set up pieces). In this article I'll discuss everything your practice should be doing on a monthly basis.   1) SEO: While some people think social [...]