Email Marketing for Aesthetic Practices

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How to Effectively Use Email Marketing When Your Practice Only Does Surgery

By |2020-01-27T11:10:33-07:00January 28th, 2019|Email Marketing|

Email marketing is a crucial digital marketing tactic for encouraging patient retention. When I say "patient retention" I simply mean the act of converting a previous patient into a repeat patient.  It can be expensive to generate a new patient, so it makes a lot of sense to put a heavy emphasis on patient retention. [...]

Email Marketing in 2018: Top 6 Mistakes You’re Making With Email Marketing

By |2020-01-27T11:15:14-07:00January 14th, 2018|Email Marketing|

If you run a medical or aesthetic practice that relies on patient retention then you absolutely need to focus on email marketing as a core component of your internal marketing strategy. Many practices struggle with email marketing, getting discouraged because of poor open rates or click-through rates - to the point of giving up on the tactic altogether [...]