email marketing

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Email Marketing in 2018: Top 6 Mistakes You’re Making With Email Marketing

By | January 14th, 2018|Cosmetic Surgeon Marketing, Email Marketing, Med Spa Marketing, Medical Marketing|

If you run a medical or aesthetic practice that relies on patient retention then you absolutely need to focus on email marketing as a core component of your internal marketing strategy. Many practices struggle with email marketing, getting discouraged because of poor open rates or click-through rates - to the point of giving up on the tactic altogether [...]

Is It Possible to Handle ALL Digital Marketing In House?

By | April 21st, 2017|Cosmetic Surgeon Marketing, Internal Marketing, Med Spa Marketing, Medical Marketing|

The short answer is yes, but the expertise you'd need to be able to maximize your efficiency with all the relevant digital marketing tactics would make it financially impractical. Let's start by evaluating all the necessary tactics for a comprehensive digital marketing strategy: Monthly, or weekly, blogging Backlinking, content syndication, press releases & more Advertising management [...]

The Key to Email Marketing Success in 2014: Segmentation

By | February 7th, 2014|Email Marketing|

No matter what type of cosmetic practice you're running you need to be involved in email marketing. This tried and true marketing tactic of the past decade will continue to be vital for the next decade. That is, if you're doing it correctly. Email marketing, like any other kind of marketing, requires strategy and creativity. [...]

How to Get the Most Out of Your Email Marketing in 2014

By | December 20th, 2013|Email Marketing, Med Spa Marketing|

I'd like to follow up the New Year theme with some more tips for 2014. In this article I'll highlight a few tips for running successful email campaigns next year. With email addresses aging, inevitably we're seeing our inbox's full of more spam. Luckily, services like gmail can filter out promotions, social updates and more. [...]

7 Email Marketing Dos and Don’ts for Medical Practices

By | November 22nd, 2012|Email Marketing, Med Spa Marketing|

As I've mentioned many times, email marketing is vital for any aesthetic medical practice, particularly those with services that range beyond just cosmetic surgery. Many of my previous articles have focused on the importance of email marketing, including: where to begin and how to know if it's working. In this article I'd like to bring up seven key dos [...]

Email Marketing For Medical Practices: Where To Begin?

By | May 4th, 2011|Cosmetic Surgeon Marketing, Email Marketing, Internal Marketing|

Is your practice using email marketing to communicate with patients and prospects? If not, you should be, and you'll find this article very valuable! If you are, you should take the time to analyze what you are doing. In this article I'll review the basics for getting set up with email marketing and how to [...]

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