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How Net Neutrality Affects Your Practice’s Digital Marketing

By |2017-12-22T06:26:31-07:00December 22nd, 2017|News|

On Thursday, December 14th, the FCC's three Republican commissioners voted to repeal and replace the 2015 Open Internet Order issued by Barack Obama to provide "net neutrality." This neutrality meant that Internet Service Providers (ISPs), such as Verizon, Comcast, and AT&T, could not slow down or block users from accessing any applications or websites. Net neutrality [...]

Best Places to Advertise Your Aesthetic Practice Online: Part II

By |2020-01-27T11:19:27-07:00July 5th, 2017|Facebook, Google Ads, News, Practice Reputation|

This is part II of our three part series about the best places to advertise your aesthetic practice online. Here are the links to the other two parts in this series: Click here to view Part I: Search Engines Click here to view Part III: Other Advertising Mediums Part II: Social Media and Review Platforms Outside of [...]

Is Social Media a Waste of Time for Aesthetic Practices?

By |2017-01-21T09:57:22-07:00January 20th, 2017|Internal Marketing, Social Networking|

Before I answer this question it's important to define what social media is. According to Wikipedia, social media "are computer-mediated technologies that allow the creating and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks." In other words, social media involves nearly anything in the digital world where there's [...]

2015 Digital Marketing Predictions for Cosmetic Practices

By |2016-12-23T12:42:20-07:00December 12th, 2014|Facebook|

It’s that time of year! The Holidays are approaching and people are starting to think about their New Years’ resolutions. As we sprint toward 2015, I’d like to look ahead to better help your practice prepare for what’s to come in this new year. 1) End of the “free ride” on Facebook: I mentioned back [...]

Should I Consider a Domain or Hosting Company for my Website or Marketing?

By |2016-12-23T12:42:22-07:00August 9th, 2014|Uncategorized|

GoDaddy started this trend years ago, and it makes sense. If you've ever purchased a domain name from them there's quite an upsell process at the checkout. Do you want a private domain name? Do you want to lock it up for 5 years? Relevant questions and a smart business model. However, then you'll see...do [...]

Is Social Media Not Worth the Investment?

By |2016-12-23T12:42:22-07:00April 25th, 2014|Social Networking|

While in Atlanta for a conference a couple weeks ago I was approached by a plastic surgeon and we started discussing marketing. Not very far into the conversation he said something to the effect of "well a plastic surgeon who's talk I just listen to said that social media doesn't work." My first question in response [...]

Why Facebook ‘Likes’ No Longer Matter

By |2016-12-23T12:42:22-07:00March 21st, 2014|Facebook|

If you haven't already noticed, your practice's Facebook updates are being seen by less and less of your Fans, even if you've steadily grown the total number of 'likes'. What's the reason for this? In short, the "free ride" is over! According to Valleywag, your Fan page posts are now only being seen by 1-2% [...]

Supercharge Your Facebook Advertising With These Solutions

By |2016-12-23T12:42:23-07:00January 17th, 2014|Facebook|

In the past, Facebook's advertising allowed you to target your audience by geography, gender, age, "likes" and other characteristics that users specified on their personal pages. This type of advertising still exists on Facebook; however, there are far more effective ways for your practice to reach new patients. Instead of targeting to all women between [...]

How To Change Your Facebook Fan Page Name

By |2016-12-23T12:42:25-07:00October 18th, 2012|Facebook|

If you have a Facebook Fan page, the first thing that you need to be aware of is the customized page name. You just need to go to http://www.facebook.com/username in order to set your Fan page up with a unique page name. But what if you need to change a page name that you've already set? I'll review that [...]

Do Facebook Welcome Pages Still Matter?

By |2016-12-23T12:42:26-07:00August 8th, 2012|Facebook|

That's the million dollar question. No, wait, that's the billion dollar question. According to several reports, by changing one simple setting Facebook completed altered the relevance of a budding industry: Facebook welcome page designers and developers. When Facebook switched over to the Timeline format, Pages lost the ability to set their welcome page as the [...]