Google Ads for Aesthetic Practices

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Summer Forecast for Aesthetic Consumer Demand

By |2020-05-28T10:17:06-07:00May 28th, 2020|News, Trends|

This past week has been a mixed bag of positive and negative macro-level signs for the U.S. On one hand, more cities and states are opening up, and the stock market is soaring. On the other hand, unemployment has reached 25% and the Coronavirus death toll in the U.S. surpassed 100k. On a more micro-level, [...]

Aesthetic Consumer Demand Update Part II: Psychology

By |2020-05-28T09:33:21-07:00May 13th, 2020|News, Trends|

As our last article pointed out, there is raw data that suggests consumer demand for aesthetics is increasing. With record levels of unemployment and several states continuing their lockdown, it begs the question: why is aesthetic demand increasing?  Additionally, is aesthetics an anomaly compared to other industries? Maybe not. Search Engine Land, one of the [...]

Aesthetic Consumer Demand Update Part I: Data Trends

By |2020-05-28T09:32:32-07:00May 8th, 2020|News, Trends|

Good news, there are strong indications that Google search demand for aesthetics is increasing! Keep in mind that just three weeks ago I posted an article that highlighted how demand was leveling off or falling for many aesthetic queries. As we'll touch on in this article, that leveling off period of around mid-April was [...]

Latest Update on Consumer Demand for Aesthetics During Coronavirus

By |2020-05-28T09:34:36-07:00April 16th, 2020|News, Trends|

Back on March 27th, I wrote an article about how consumer search demand has been impacted by the Coronavirus. It's been 3 weeks since that article and A LOT has happened/changed since then, including, but not limited to... U.S. Coronavirus cases and deaths have surpassed every other country (at least from the statistics these countries [...]

Demand for Aesthetics During the Coronavirus Spells Future Opportunity

By |2020-05-28T09:36:07-07:00March 27th, 2020|Google Ads, Google Analytics, News, Trends|

The COVID-19 (Coronavirus) pandemic is continuing to grow, with the U.S. passing both China and Italy in confirmed cases (that have been reported). As of March 27th, the number of infected Americans is over 86,000. Epidemiologists expect this number to rise. The economic impact of forcing "non-essential" businesses to shut down has been enormous. Many [...]

Two Big Google Ads Changes Your Aesthetic Practice Needs to Know About in 2020

By |2019-10-07T10:30:26-07:00September 16th, 2019|Google Ads|

As we approach 2020, it's important for all aesthetic practices, including plastic surgeons, medical spas, and cosmetic dermatologists, to be aware of two big changes Google is rolling out within the Google Ads platform. These updates by Google come on the heels of their adjustments to the ads and bidding process, an effort to automate [...]

Google Call-Only Ads Update: Are Phone Leads Better than Web Leads?

By |2018-12-14T08:38:09-07:00December 15th, 2018|Google Ads|

This month, Google updated its policy requirements for call-only ad format with the following changes: Service providers will now be required to use their actual business name in call-only ads. Service providers can no longer advertise with a business name that doesn't represent their specific business or clearly disambiguate from similar businesses. For example, generic or location-based [...]

Calculating Google Ads ROI

By |2018-10-09T14:45:56-07:00September 30th, 2018|Google Ads|

I've mentioned in previous articles that Google Ads, formerly Google AdWords, is one of the best platforms online for your aesthetic practice to advertise on. Before you get started with Google ads, it bears mentioning that you really need to think through your strategy with your ad campaigns... Which procedures are you targeting? What symptoms or [...]