Google Ads for Aesthetic Practices

/Tag: Google Ads for Aesthetic Practices

Two Big Google Ads Changes Your Aesthetic Practice Needs to Know About in 2020

By |2019-10-07T10:30:26-07:00September 16th, 2019|Google Ads|

As we approach 2020, it's important for all aesthetic practices, including plastic surgeons, medical spas, and cosmetic dermatologists, to be aware of two big changes Google is rolling out within the Google Ads platform. These updates by Google come on the heels of their adjustments to the ads and bidding process, an effort to automate [...]

Google Call-Only Ads Update: Are Phone Leads Better than Web Leads?

By |2018-12-14T08:38:09-07:00December 15th, 2018|Google Ads, Medical Marketing|

This month, Google updated its policy requirements for call-only ad format with the following changes: Service providers will now be required to use their actual business name in call-only ads. Service providers can no longer advertise with a business name that doesn't represent their specific business or clearly disambiguate from similar businesses. For example, generic or location-based [...]

Calculating Google Ads ROI

By |2018-10-09T14:45:56-07:00September 30th, 2018|Google Ads|

I've mentioned in previous articles that Google Ads, formerly Google AdWords, is one of the best platforms online for your aesthetic practice to advertise on. Before you get started with Google ads, it bears mentioning that you really need to think through your strategy with your ad campaigns... Which procedures are you targeting? What symptoms or [...]