Marketing on a Budget: How to Best Spend $10,000
**Original article published in September 2017. Updated and re-published in November 2020. Every aesthetic practice needs a marketing budget. It…
**Original article published in September 2017. Updated and re-published in November 2020. Every aesthetic practice needs a marketing budget. It…
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How We Are Different
While our tactics are relatively consistent with other industry leaders, our strategies set us apart from other agencies. These strategies are fueled by our experience, expertise, data, and technology.
The ADvance Media team understands elective medicine. We’ve worked with hundreds or cash-pay practices, including refractive surgeons, plastic surgeons, and cosmetic dermatologists. We have well over a decade of experience working with these types of practices which has led to in-depth knowledge of the ever-evolving industry landscape, the technology, and the psychology of prospective patients.
We have run thousands of different advertising experiments to better understand which ad headlines, creatives, offers, and landing pages work best for each type of prospective patient based on where they are in the research phase or marketing funnel, and what treatment(s) they are a candidate for.
This knowledge and expertise help us quickly generate results since there is no industry learning curve.
In addition to our years of marketing and advertising for elective practices, ADvance also partnered with Allergan, Zeiss SMILE, Cutera, Sciton, and Alma Lasers. Our track record for generating practice growth has helped us work with some of the biggest technology and medical device corporations in the industry.
Our HIPAA-compliant marketing and sales CRM software, ADvance Leads, helps practices clearly identify and track opportunities and gaps within their marketing and sales funnels. With automation, we can ensure more of these opportunities are converted into sales.
Additionally, the reporting within the software provides total transparency so you can clearly see how much you are investing, how much revenue you are generating, and what your ROI is.
Growth is our primary objective, and in order to track growth we need detailed, transparent reporting. The tracking, data, and technology we use allows us to clearly see the ROI generated from every campaign in our reports.
Additionally, our reporting provides insight into more than just your practice’s ROI. We can spot roadblocks in your sales funnel and work together to make advertising or operational adjustments to ensure more quality leads are converted to consultations and more consultations are being converted to patients.
We are dedicated to providing best-in-class customer service. You will have a dedicated account manager that will help on-board you, provide you with a weekly summary of what is going on, and keep you aware of anything that we need from you. We respond quickly to our client’s requests and we are proactive about deliverables, new ideas, opportunities, and gaps.
Read what our Practice Partners have to say…
Visionmax Eye Centre
I’ve have been working with ADvance Media for two years now. As a private refractive surgery center, it was important to us to work with a professional company who has insight in the refractive business. We were not disappointed by ADvance Media. Our business has grown since we’ve got them on board.
The Lanfranchi Center
Finding an agency that specializes in marketing and advertising for Plastic Surgeons, and that actually performs, is a real challenge. I’ve been with ADvance Media since 2018, and in the years since, my practice has experienced significant growth. We are now consistently booked at least 3 months out, and thanks to ADvance Media I have performed over 500 procedures in the past 12 months.
NorCal Plastic Surgery
Prior to working with ADvance Media, our practice struggled to get on the map with our SEO. We have a plastic surgery practice in a highly competitive market. Despite all the usual efforts, we were not seeing the advancement we needed. Since working with Tom and his team, our monthly lead generation has grown by over 5x, we are seeing more and more organic leads and their software provides easily trackable results.