Google Ads

/Tag: Google Ads

Google Call-Only Ads Update: Are Phone Leads Better than Web Leads?

By |2018-12-14T08:38:09+00:00December 15th, 2018|Google Adwords, Medical Marketing|

This month, Google updated its policy requirements for call-only ad format with the following changes: Service providers will now be required to use their actual business name in call-only ads. Service providers can no longer advertise with a business name that doesn't represent their specific business or clearly disambiguate from similar businesses. For example, generic or location-based [...]

Should I Run Google Ads for a Keyword I Already Rank Well Organically For?

By |2018-09-20T08:42:55+00:00October 20th, 2018|Google Adwords, SEO|

#1 Rankings! Yes! This is a fairly common question and a good one. Your aesthetic practice has worked hard to achieve organic rankings in the top 3, or maybe even #1, for one of your most important procedures. Or, maybe you haven't worked too hard and have "randomly" wound up with a high [...]

Calculating Google Ads ROI

By |2018-10-09T14:45:56+00:00September 30th, 2018|Google Adwords|

I've mentioned in previous articles that Google Ads, formerly Google AdWords, is one of the best platforms online for your aesthetic practice to advertise on. Before you get started with Google ads, it bears mentioning that you really need to think through your strategy with your ad campaigns... Which procedures are you targeting? What symptoms or [...]

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